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10 Signs You Should Work in PR

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Are you a passionate writer? Do you love planning events? Although public relations is ranked as one of the most stressful careers of 2014, it is also one of the most rewarding careers a person can have. Not only is it a versatile career path where you can match your passions to your job, but it also gives you the opportunity to meet interesting people and make a difference in the world.

Public relations isn’t just for any individual. It takes someone who’s highly driven by his or her goals and has a special spark in their personality. To be successful in this industry, you constantly have to focus on building trusting relationships, have the ability to write well, and have a passion for helping brands and people grow their reputations.

If you’ve been thinking about exploring public relations as a career choice, here are 10 signs PR is the best job for you:

1. You start every morning with a cup of coffee.

Caffeinated drinks are a PR pro’s life juice. Whether it’s three cups of coffee or multiple cans of Diet Coke, most public relations people need caffeine to keep them going strong throughout the day.

2. You’re constantly up-to-date on current events and trends.

Are you a news junkie? Then public relations might be the perfect career path for you. PR professionals are constantly following the news and always have the facts on the latest stories. Why should you be passionate about the news? Well, you need to know what it takes to get your clients on TV or in the newspaper.

3. You’re always on the go.

PR women and men are unstoppable. Even if we’re running on less than five hours of sleep and three cups of coffee, we can keep going no matter what. Public relations is a fast-paced career path and very demanding. You have to be willing to answer your phone for a client at 4 a.m. or spend your Sunday afternoon working from home.

4. You have a passion for writing.

Public relations professionals are writers at heart. If you want to succeed in this industry, you need to be a good storyteller and have the ability to write well. You can expect most of your work to consist of writing press releases, blog posts, newsletters, articles, and even ebooks.

5. You’re an avid list maker.

Lists are what keep most PR pros sane in the workplace. Public relations is a profession where you’re often required to multitask and juggle several projects at the same time. If you can’t survive a day without making a to-do list, then PR is a good career for you.

6. You’re connected to social media practically 24/7.

Is your phone constantly buzzing with Twitter notifications and Facebook updates? Then PR might be your calling. In today’s digital society, PR pros have adjusted to technology. Not only is PR very focused on social media and content marketing, but it also has become a critical tactic for any PR strategy. If you find yourself knowledgeable in social media and enjoy using it, PR might be a good fit for you.

7. You value your relationships with others.

Public relations professionals are people who love connecting with others and building strong relationships. This is an important quality to have in the PR industry because your job revolves around building relationships between your client and its customers.

8. You consider yourself a very trustworthy person.

The PR industry often receives a bad reputation. Over the last century, some believe public relations people only spin the truth to make their client look good. However, this is absolutely not the case.

PR professionals are some of the most ethical and trustworthy people you will meet in life. In fact, the entire industry is founded upon building trusting relationships. If you consider yourself a genuine and honest person, then the PR industry could benefit from a person like you.

9. You’re a team player.

Public relations professionals are constantly working in a team setting. You’re expected to collaborate with different people with different backgrounds in order to accomplish a common goal. If this sounds like a work environment you enjoy, then you’d be a great candidate for a PR job.

10. You’re not afraid to push the envelope.

Finally, a strong PR professional is someone who is fearless and will practically do anything to create success. If you’re a creative-type who isn’t afraid to take a few risks, then you’re definitely a great fit for the public relations industry.

Do you work in public relations? What attracted you to the industry?

Photo: Thinkstock

Topics:

Job Search Public Relations Career Advice
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Zsofia Vizaknai
Zsofia Vizaknai

I'm glad I finally see something else and meaningful instead of cliches like "you must talk and communicate all the time if you want to work as a PR pro" or "you always have to be in the center of attention"... Yes, it's somehow true, but I believe it's much more than that. I'm not working exactly in this field, but it's one of my dreams. Really appreciate this article, it gave me a little hope because I don't always like to be in the center, maybe I am a little bit introvert too, but I appreciate meaningful relationships and I always start my day with coffee, so there's still hope! :D

Olivia Adams
Olivia Adams

Hi Vizaknai! I'm so happy you found my article helpful! I'd have to say I'm very similar to you because I'm also an introvert whose passionate about PR. I think so many people get caught up in the communications side of PR, that they forget about the brain-power and creativity behind the profession.

Carolyn Sobczyk
Carolyn Sobczyk

Thanks for posting this great article! I was attracted to PR because of the writing element, but also because when I'm passionate about something, I just want to PROMOTE it! It was a natural course for me to pursue PR, particularly when I have amazing clients to support.

To add to the introvert conversation, I consider myself to be an introvert. And yes, while that can sometimes be a challenge working in PR, I actually find that my introversion allows me to put deep, critical thought into my work (especially my writing), which helps me stand out compared to all the extroverts in the workplace. In the end, I'm a firm believer that both introverts and extroverts can succeed in PR, and no one should tell them otherwise!

Olivia Adams
Olivia Adams

Hi Carolyn! Thank you so much for reading!

I have to say that I joined the PR field for similar reasons! I love sharing my passions with others!

I love what you said about introversion helping you with your critical thinking and makes you put more thought into your work. I definitely think those of us with introverted tendencies stand out as strong and confident PR professionals. I also believe introverts can be very succeed in PR just as much as extroverts!

Thank you again for reading! I appreciate your thoughtful comment! :)

Great post! As a public relations professional, I can say these are ALL definitely very true. I was attracted to PR because of the quick pace and the fact that there is something new to do each day! Also a great feeling when a pitch is accepted :)

I love this. I have embarked on various career paths, and have gotten bored and frustrated too many times. I'm now getting into PR, which fulfills so many of my talents and interests. It just feels right this time, and this post describes me perfectly! reading this is almost a relief!

I have always thought about going into public relations, because it just seemed like a great way to get yourself out there.

Anonymous
Anonymous

This list is so accurate! Building relationships, helping people, and travel pushed me to get into PR in the tourism industry. If you have a passion whether it's fashion, travel, sports, healthcare, etc. chances are, there's a need for a PR girl/guy.

Jasmine Katrina
Jasmine Katrina

I love this article. It's so accurate and encouraging. Yes, it's stressful, but each of these reasons remind me of why I do what I do. For those interested in PR -- GO FOR IT! :)

Starting my day every morning with coffee gave me panic attacks! But I totally agree with all the other points. Yes PR can be very VERY stressful at times, but there's nothing better than feeling that sense of pride when you see your clients in the press.

Great list! I love working in PR because love telling a good story. I also love the ability to create an experience for media and attendees at my company's events. It's fun to be on the inside and know about trends and events before they happen.


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