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Portia Brown

Portia Brown

Video Lead - Retail @ Google

YouTube

Atlanta, GA

Crafting YouTube strategy for the world's largest retailers

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YouTube

Global Media Strategy Lead, YouTube Music Awards

Developing the global media strategy for the multi-million dollar sponsorship of the YouTube Music Awards on behalf of a top global auto manufacturer

Google

Video Lead- Retail

YouTube solutions @ scale for the world's largest retailer

Cool Videos I've Helped Create

Verizon Wireless sponsored Rhett & Link

Google

Senior Account Manager

Created cool stuff on YouTube ( like the video @ left- Rhett and Link's The Perfect Way to Watch Winter Sports) and developed a YouTube centric video content strategy for a top telecommunications client.

Google

Account Manager

Developed engaging, video centric media strategies on Youtube, Google+ for large telecommunications client. Utilized data analysis to drive operational efficiency.

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Google

Associate Account Manager

Managed multi-platform (Google Search, Google Display Network, Mobile, YouTube) digital marketing campaigns for major telecommunications client, specifically in relation to product launches.

Career

Google

Account Coordinator

Learned the digital marketing ropes working on campaigns across Search, Display and Youtube for a portfolio of top telecommunications and OEM clients.

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Career
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AT&T

Network Operations Manager

Managed the launch of a new network operations center for AT&T Telecom. Lead a team of 12 unionized network operations professionals and developed team schedules, center operations standards, and maintenance of center standards and performance

Career

AT&T

Area Vendor Manager

Managed a vendor operated call center with +200 customer service reps. Improved operational KPI +10% by implementing process improvements based on observation and analysis.

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Career
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AT&T

Sr. Mgr Advertising and Promotion

Managed media strategy for emerging markets and Hispanic directories.

Organized, managed, and implemented overhaul of all internal national advertisements in print Yellowpages, Internet Yellowpages, and Spanish language media, achieving significant cost savings.

Researched and established blueprint for alternative local search and advertising strategies for AT&T Yellowpages/ YP.com- including direct mail, interactive coupons, and 2D barcodes.

Media Mix Modeling

Career

IBM

Strategy and Efficiency Intern, Global Finance

Revenue Analysis: Analyzed revenue and gross profit margin for all of the geographic areas in IBM to determine causes for profit
imbalances. Recommended area pricing and efficiency improvements based on above analysis. Improved Global Small and Medium Business reporting efficiency by redesigning data spreadsheet.

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Career
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Stanford University

Chappel Lougee Research Scholar

- Received competitive research grant from Stanford University
- Conducted ethnographies in Shanghai and Hong Kong on the effect of hip hop music and culture on Chinese urban youth
- Interviewed business promoters, artists, and professors on the nature of hip hop music in China and the business prospects for hip hop as in industry

Career

New York University, Stern School of Business

Master's Degree, Business Analytics

Big Data meets Organizational Management

Stanford University

B.A., International Relations

Learned about international politics, Archeology of the Alps, and how to say "where is the bathroom?" in three languages

Peking University

Study Abroad, Mandarin

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