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Polina Gubaidullina

Polina Gubaidullina

Brand Strategist working with top CPG companies.

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Nestlé Food Kazakhstan

Junior Brand Manager

-Enhanced the brand image of various baby food products, including Gerber, Mom & Me and Nestlé Baby Cereals in Kazakhstan, Turkmenistan, Kyrgyzstan.
-Executed promo actions, educational and charity events to increase brand awareness.
-Performed budget tracking for multiple brands.
-Planned annual TV advertising usage to attract the more viewers.
-Analyzed competitor performance and market trends in conjunction with Nielsen.
-Developed design of Point of Purchase(POP)-materials, adaptation of commercials, writing PR articles and press releases, order print materials, track pricing and distribution.
-Collaborated with multiple team members to support import planning from Europe and Russia.
-Developed Digital Campaign that resulted in acquiring new loyal customers.
-Developed marketing with Pregnancy Centers as new channel that increased loyalty to new juice brand.
-Developed a detailed view of Young Moms as the niche market and utilized market analysis to increase possible channels of penetration.
-Developed and executed rebranding plans of Baby Cereals Line that focused on the ways our business was promoted, how to increase our customer base.

Career

Coca-Cola Almaty bottlers

Maketing Specialist

-Facilitated overall Marketing Plan for Minute Maid Brand with Product Manager.
-Managed process of ordering, distribution of POP-materials for five brands: Minute Maid (there Piko), Burn, Fuse Tea, BonAqua and Nestea.
-Executed promotional activities, shop performances, mystery shopper endeavors to understand how to best market brand to target audience.
-Provided budget planning and tracking, tracked distribution, pricing and analyzed competitors performance, developed success maps for product merchandising.
-Completed deep analysis of large retail chain consumer profiles that resulted in dramatic expenses reduction.
-Facilitated multiple new products launches for ice tea, energy drink, juice.
-Developed new channel of distribution in Traditional Grocery channel that was adopted later for all brands as successful project.
-Used technical skills as key department specialist to effectively operate System Applications Products (SAP).

Career medium 02
Career
Education medium 04

University of California, Los Angeles (UCLA)

Extension Program, Brand Management

this is my first time education in USA! I'm excited by Brand Management even more!

Education

Kazakhstan Institute of Management, Economics & Strategic Research

Bachelor of Science in Business Administration and Accounting , Marketing

This is a place where I understood that Marketing is my passion. I took classes, in parallel i was working in Coca-Cola, shoot video commercials for national Internet provider, participated in Ogilvy Agency workshops.

Education medium 05
Education