Nestlé Food Kazakhstan
Junior Brand Manager
February 2013 — September 2013
-Enhanced the brand image of various baby food products, including Gerber, Mom & Me and Nestlé Baby Cereals in Kazakhstan, Turkmenistan, Kyrgyzstan.
-Executed promo actions, educational and charity events to increase brand awareness.
-Performed budget tracking for multiple brands.
-Planned annual TV advertising usage to attract the more viewers.
-Analyzed competitor performance and market trends in conjunction with Nielsen.
-Developed design of Point of Purchase(POP)-materials, adaptation of commercials, writing PR articles and press releases, order print materials, track pricing and distribution.
-Collaborated with multiple team members to support import planning from Europe and Russia.
-Developed Digital Campaign that resulted in acquiring new loyal customers.
-Developed marketing with Pregnancy Centers as new channel that increased loyalty to new juice brand.
-Developed a detailed view of Young Moms as the niche market and utilized market analysis to increase possible channels of penetration.
-Developed and executed rebranding plans of Baby Cereals Line that focused on the ways our business was promoted, how to increase our customer base.