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Pierpaolo Antonio Morgante

Pierpaolo Antonio Morgante

Strategic Search Account Manager


Milan, Italy

"Marketing takes a day to learn. Unfortunately it takes a lifetime to master." - Philip Kotler



Strategic Search Account Manager - Milan, Italy

Lead agency / advertiser portfolio and account planning. Developing strategic account and portfolio plans for top tier advertisers. Drive effective, strategic and consistent customer conversations and action plans to increase results.

Conduct proactive meetings to develop trusted advisor status, build loyalty, improve business understanding/education and deepen relationships.


Senior Search Account Manager - Milan, Italy

- Managing a book of business consisting of Search Agencies and Direct Advertisers.
- Understanding and analyzing client ROI / CPA goals and data, media buying cycles.
- Understanding how Yahoo! Search products will assist accounts in reaching their marketing goals. (Expedia Inc.)

Senior SEM Specialist - Rome, Italy

Focusing on the innovation dimension of the Venere SEM team. (1) managing SEM mobile marketing activities, (2) setting up and controlling display campaigns for both prospecting and remarketing, (3) testing potential new products and solutions (DSA, RLSA, GSA, beta tests, etc), (4) managing SEM campaigns on Google Adwords and Yahoo-Bing Search Alliance.

Erasmus University Rotterdam

Master of Science, Economics and Business Administration

IRP - International Research Project

--Rotterdam, the Netherlands

Università Commerciale 'Luigi Bocconi'

Bachelor, International Economics and Management

Campus Abroad at Universidad de la Habana, Cuba. July 2007

--Milan, Italy

Saint Maur International School

International Baccalaureate

Here's where it all started.

--Yokohama, Japan