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Piera Pizzo

Piera Pizzo

Social Media Manager


New York, NY

A native New Yorker. I started working in Social Media in 2012 and have loved it ever since. I'm well versed in content creation, social media strategy and Digital Marketing. I enjoy learning about new social trends and how to connect people with one single social media post.





Steve Madden

Social Media Editor

-Develop strategic social media plans for Steve Madden, Betsey Johnson, Superga USA, Freebird by Steven, Report Signature

-Manage Social Media marketing campaigns and daily activities for Betsey Johnson and Superga USA including:
-Maintain Social Media Calendar
-Monitor trends in Social Media tools, applications, channels, design and strategy
-Grow followers and engagement level in all Social Channels
-Develop and expand blogger outreach efforts
-Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
-Collaborate with Licensing, Marketing and E-Commerce departments to create awareness to brand culture, collaborations, events and campaign launches and develop a strategy for growth
-Manage all social media platforms, post engaging brand and channel appropriate content and maintain an ongoing conversation with fans
-Moderate online customer feedback by reading customer comments and coordinating with customer service as needed in an appropriate and timely manner

Career medium 05



-Created press releases and pitches for clients/potential clients
-Participated in client meetings and negotiations
-Maintained and updated contact database and media lists for events


Pace University

Bachelor, International Marketing