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Phoebe Cameron

Phoebe Cameron

Senior Digital Analyst

Surgo Group

Greater New York City Area

I am a young, analytical and results-driven marketing professional who has found a passion for tech marketing since moving to New York City in July 2013. My interest in marketing has always been focussed on digital, however became more tech focussed following my work as a Marketing Support Coordinator with Denver Technology...

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Surgo Group

Senior Digital Analyst

Surgo Group provides custom tailored digital marketing and visibility solutions. Acting as a an online marketing partner, fully implementing and executing cross-platform digital initiatives into a clients marketing and sales strategy.

Responsibilities include;
- Creating and executing mass email marketing strategies
- Identifying strategic event sponsorship and attendance opportunities for both business development and professional development (for team members)
- In depth competitive analysis across several digital KPIs
- Using knowledge of SEO and SEM trends to identify lead generation opportunities
- Manage and oversee digital content marketing initiatives across several brands
- Identify and develop target audience marketing strategies
- Oversee marketing efforts across several brands to ensure consistent brand voice
- Optimize landing pages for increased conversions
- Monthly reporting on campaign effectiveness using Google Analytics and other tools

Other initiatives that are not unique to my role, but rather a theme in overall corporate culture are;
- Continued research and identification of new tools and methodologies
- Keeping a breadth of tech and innovation trends to determine future industry trends
-...and more!

I'm lucky enough to work at a company where this isn't an issue, but a lot of women aren't as lucky. The pay gap is a real, complicated issue that needs to be discussed - if only to give one young woman the confidence to negotiate her salary. Recognizi

Today is Equal Pay Day — the day that symbolizes how far women who work full-time year round jobs have to work into 2016…

What is the pay gap and how can we end it c2b7fcb71a13#