UNESCO Youth of Thessaloniki
November 2012 — December 2012
As an Intern I have worked on specific tasks to support the information management and marketing strategies of UNESCO Youth of Thessaloniki.
This NGO is incredibly hardworking, connecting with needs expressed by the community, engaging nearly 80 members and 80 volunteers and working to put on conferences and successfully supported the application for Thessaloniki to be the Youth Capital of Europe in 2014.
However, their executive board is entirely volunteer run, and they identified issues with their marketing and communications strategies.
In my six week internship I undertook the following tasks:
1) PR management - searching for any news articles in the past three months relating to UNESCO Youth both in Greece and worldwide and compiled reports on each article for information that is useful or engaging to their audience of members, volunteers and partners.
2) Marketing Audit - a complete overhaul of their online marketing, including their current website and all social media. This identified weak spots and offered many alternatives and ideas for better information flow and structure. We also discussed and worked on direct and indirect marketing techniques such as use of posters in universities and contacting students and other teachers directly.
3) Newsletter Translation - with basic Modern Greek Language skills I began translating the recent newsletters published on the current Website. These newsletters contained very valuable and interesting information, but to any non-Greek speakers who might be interested in volunteering or attending events this is completely inaccessible. So we began translating these newsletters to open up the work of UNESCO to foreigners living in the area.
4) Attended and supported Volunteer information sessions - assisting with volunteer recruitment and event set up and support.