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Petri Pekkarinen

Petri Pekkarinen

Director, IT Solution Marketing



Marketing Director (Business Development, Cloud Computing, Storage, Server, Datacenter)


Huawei Enterprise

Business Development Director

- Overall Huawei Enterprise business development responsibility (sales, marketing, channel partners etc).
- Sales & marketing execution of various ICT products.
- Reporting to Vice President of Sales, CEE & Nordic Region and Huawei Finland Country Manager.

Career medium 03
Career medium 02


Director, IT Solution Marketing

Main achievements:
- Launching Huawei Enterprise Finland. Overall business development responsibility: sales, marketing, channels, key accounts, pricing, service etc.
- IT Product Marketing Plan / Strategy (Server & Storage, Cloud Management, Virtualization, Data Center, Big Data).
- CXO/Journalist/Analyst communications (Gartner, IDC, TBR, Ovum, Forrester, Nomura).
- Keynotes. Several keynotes in various large scale customer & analyst events.
- Overall improvement of marketing & communications.
- Improving sales team and sales support team pitching competence by reviewing performance and couching.
- Business development. During my time at Huawei I have met customers from each continent and multiple countries. My main focus is on supporting major sales projects in Europe.
- Excellence in Business Development Award 04/2012.
- Reporting to Vice President of IT Product Line.



Senior Development Manager

Main achievements:
- Negotiating six significant partner deals and managing partner cooperation successfully.
- Main responsibility on Spotify partnership. Launching Spotify in Finland.
- Launching and managing Entertainment eStore.

Career medium 02
Career medium 02


eBusiness Manager

Main achievements:
- Negotiating mobile advertisement partnerships deal between three major telecom-operators in Finland.
- Launching mobile surfing product.
- Launching new mobile game store
- Redesign of mobile portal.



Business Solution Manager

Main achievements:
- Acting as an technical expert regarding Mobile Device Management
- Acting as an technical expert regarding LAN, WAN, WAN, VOIP and Firewalls.
- Acting as the interface between customers/sales teams and internal TeliaSonera units.

Career medium 05


Technical Specialist

Technical Specialist at Nokia Helpdesk.
- Successfully acting as an technical specialist in collaborator care and 24/7 teams

University of Vaasa


Researcher. HRM in European Corporations Foreign Subsidiaries in China –Project.
- Successfully contacting and interviewing General Manager and HR-Manager in 50 European multinational companies. Work required factory visits in cities close by Shanghai.

Career medium 01

Vaasa Polytechnic

Project assistant

Exploiting Mobile -Technology in Education -Project
Creating and maintaining entrepreneurship in Europe IT&FA Conference in Vaasa, may 2003

Shanghai Huntek Technology LTD

Web designer trainee

Designing company website and multimedia presentation
Shanghai Telecommunication 2002 Exhibition, July 2002
Beijing ELE/EXPO 2002 Exhibition, November 2002


Graphical User Interface Designer

- Graphical User Interface Designer. Mobile 1 – Customer Service Software –project.

Shanghai University of Finance and Economics

Exchange student 2005-2006, Chinese

Temasek Polytechnic

Exchange student, spring semester 2002, Information Technology

University of Vaasa

MBA, Organization & Management

Vaasa Polytechnic

Bachelor of Business Administerion, Information Technology