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Peter Wallentin

Peter Wallentin

Global Head of Influencer Marketing Gucci Beauty

Coty Inc.

Geneva Area, Switzerland, ch

Awarded Business Networker of the year in fierce competition with the founder of IKEA, the US ambassador of Sweden and the foreign minister, Peter was chosen recipient by the BNI jury becoming its first awardee in 2008. Peter is a leader that posses experience from entrepreneurship, having run his own business as well as fr...





Coty Inc.

Global Head of Influencer Marketing Gucci Beauty

Leading Influencer Marketing for Gucci Beauty globally - maximizing organic coverage on and offline with key influencers on the beauty offering (Fine Fragrance and Cosmetics)


Alessandro Michele's romantic renaissance has made Gucci one of the coolest labels on the fashion scene - but how does that translate into a scent? We explore the new fragrance Gucci Guilty Absolute with maƮtre perfumer Alberto Morillas.

Gucci guilty absolute fragrance

Procter & Gamble

Global Communications manager, Gucci & lifestyle fragrances and digital

End to end - leading global PR plan development for current and new launches within PG prestige. Including asset creation, strategy, planning and execution and managing of global brand endorsers and issues and crises management.