AriZona Beverage Co.
Social Media Manager
June 2014 — Present
• Develop brand identities on social platforms that are unique, yet consistent.
• Grew the following base by an average of 20% across all networks.
• Manage all content creation with an emphasis on attainting high engagement.
• Implemented a focus on dialogue with consumers and insure timely responses.
• Analyze mentions surrounding the brand and assure outgoing messaging is relevant.
• Strategize campaigns with a focus on increasing brand awareness.
• Extensively work with influencers to organically grow conversation around the brand.
• Set benchmarks based on competitive analysis.