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Peter Pazdrowski

Peter Pazdrowski

Social Media Manager

AriZona Beverage Co.

Social Media Manager at Arizona Beverages

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AriZona Beverage Co.

Social Media Manager

• Develop brand identities on social platforms that are unique, yet consistent.
• Grew the following base by an average of 20% across all networks.
• Manage all content creation with an emphasis on attainting high engagement.
• Implemented a focus on dialogue with consumers and insure timely responses.
• Analyze mentions surrounding the brand and assure outgoing messaging is relevant.
• Strategize campaigns with a focus on increasing brand awareness.
• Extensively work with influencers to organically grow conversation around the brand.
• Set benchmarks based on competitive analysis.

Career medium 06
Career
Career medium 06

Henio Pierogi

Founder

• Outlined a definitive branding direction and ensure that every facet of the business is consistent with the brand.
• Designed packaging that meets all regulated requirements, logistical needs and marketing direction.
• Defined a target demographic and tailor branding, sales, communication and pricing to a specific consumer.
• Establish a network of regional retailers that we supply.
• Ensure production limitations are not exceeded through tactical sales and strategic forecasting.
• Track retail sales on a weekly basis to effectively gauge growth and production needs.
• Manage a manufacturing team to ensure consistency in production.

Career

Chobani, Inc.

Community Manager

• Created and executed digital campaigns and strategies based on platform-specific needs.
• Crafted and curated engaging and relevant content across all social networks.
• Organized and facilitated weekly discussions covering industry trends.
• Identified key influencers and fostered relationships through outreach and communication.
• Executed engagement strategies and ensured all brand mentions within social channels were acknowledged.
• Explored and implemented new methods to further enhance consumer relations.
• Guaranteed crises were handled efficiently and accordingly.

Career medium 02
Career
Career medium 02

Nespresso

Social Media Specialist

• Developed strategies to improve consumer engagement and brand awareness through social media.
• Oversaw digital activities to ensure brand image was maintained and enhanced.
• Interacted with customers and fans across numerous social networks.
• Monitored online conversations and prepared daily, weekly and monthly reports using
Radian6.
• Determined frequently asked questions and built a reference document containing best
reply suggestions.
• Established language that best represented the brand within social channels.
• Prepared social media guidelines for employees to follow.

Career

Nestlé Nespresso S.A.

Customer Service Representative

• Explained products, methods, and services in order to persuade customers to purchase goods or utilize services.
• Answered questions about products, prices, availability, product uses, and credit terms.
• Suggested specific product purchases to meet consumer needs.
• Identified interested and qualified customers in order to provide them with additional information.
• Emphasized product features based on analysis of customers' needs and on technical knowledge of product capabilities and limitations.

Career medium 06
Career
Career medium 05

Engine Room Recordings

Marketing Intern

• Responsible for seeking out media platforms.
• Conferred with clients’ to develop plans for record releases, events and tours.
• Applied effective strategies and techniques to ensure clients' success.
• Kept informed track of industry trends.
• Managed and tracked regional sales.

Career

Berkeley College-New York

Bachelor of Business Administration, Marketing