Associate Director, Digital Strategy
September 2013 — Present
Account | Bristol-Myers Squibb
• Manage digital strategy for all seven brands within the B-MS diabetes portfolio.
• Lead planning, negotiating, and buying, of all awareness and acquisition campaigns, driving brand recognition, drug compliance, and patient-doctor discussions of B-MS products.
• Coordinate with Paid Search team to manage SEM & SEO campaigns across all brands.
• Train and guide a team of four to complete daily tasks and client requests.