Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Peter Fasano

Peter Fasano

Senior Vice President

Social@Ogilvy

Atlanta, GA

Senior Vice President at Social@Ogilvy | Social Business and Digital Marketing Leader

Message
MENU ☰

Social@Ogilvy

Senior Vice President

Head of Social@Ogilvy Atlanta leading a local and integrated international team of digital strategists across the Ogilvy & Mather network.
Lead social business design for Fortune 500 digital brands
• The Coca-Cola Company
• Darden Restaurants
• Lincoln Motor Company
• UPS
• IHG
Operational responsibility:
• P&L
• Client new business and development
• Resource planning and development

Career medium 04
Career
Career medium 04

Dachis Group

Client Partner and Senior Social Media Strategist

Led numerous consulting teams for privately held global social business firm. Served as corporate liaison to Twitter, Facebook, and LinkedIn. Key Clients:
• Target: Consulted social advertising and customer service strategy; also created social media technology guidelines and social business analytics.
• Fidelity Investments: Created corporate LinkedIn and consumer YouTube strategies.
• Allstate Corp.: Created social strategy and youth-focused ad campaign.
• DeVry University: Unified 12 agencies to execute against a single digital strategy.

Career

The Coca-Cola Company

Social Media Marketing Manager

Led global social media marketing strategy for Coca-Cola Company’s Global Interactive Marketing Group. Key projects:
• “Global State of Social Media at Coca-Cola” Reported Coke’s social media strategies across 20 brands in 23 countries. Developed social intranet to deliver and maintain strategy.
• Executive Social Media and Global Digital Marketing Training Led regular executive consulting sessions. Clients included global, regional marketing leadership and key customers.
• Co-created Coca-Cola’s Consumer Engagement and Social Media Response Strategy. Managed Coke’s digital profile on social platforms. Activated a global digital consumer response team. Established global social presence with Facebook, Twitter, MySpace, Bebo and YouTube.
• Social Campaign Manager: 2008 Vancouver Winter Olympics, 2010 Super Bowl XLIV and 2010 FIFA World Cup South Africa.

Career medium 02
Career
Career medium 02

Reprise Media

Group Account Director

Managed strategy and operations of search engine marketing (SEM) firm with $200+ million in annual revenue. Innovated unified media allocations with Universal McCann and Microsoft for SEM.

Career

Skribit

co-founder

Skribit was born from StartUp Weekend Atlanta held November 9-11, 2007 and was launched Sunday night of StartUp Weekend. The offering is a widget that blog publishers place on their site to allow readers to make suggestions on topics and issues to be covered. Ideas, which can be submitted either by readers or the publishers themselves, are placed in a section of the widget called “What’s Hop’n” and are then voted on by readers. Skribit users can keep track of blogs and suggestions they have made via their Skribit profile.

I worked with a superb group of marketers and entrepreneurs on the Marketing and PR committee that named, branded and launched the product into the blogosphere.

Career medium 06
Career

iCrossing

Business Development Director

Led client acquisition, strategy and account management with large independent full-service Interactive Agency, specializing in SEM.

Armchair Media

Business Development Director

Developed business strategy for digital marketing agency created by the co-founder of CNN.com. Clients included: CBS Television, CNN, Turner Broadcasting System, Associated Press and The Coca-Cola Company. Revenue increased 62% during that time.

Career medium 05
Career
Career medium 04

Software AG

Senior Account Executive

Managed channel and 15-member sales team that sold Stellent, an XML-based content management software. Clients included: Houghton Mifflin, Emory University, the FBI, CIA, U.S. Navy and ING.

Career

Astoria Software

Senior Account Executive

Developed new business and strategy for web development firm. Innovated solution architectures, content management and workflows with XML

California State University-Long Beach - College of Business Administration

Business/IT Graduate Course Work

California State University-Long Beach

BA, Kinesiology

De Anza College

transfered to CSULB, Business

San Jose High Academy