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Peter Cullen

Peter Cullen

EMEA Search Manager


EMEA Search Manager at Dell



EMEA Search Manager

Responsible for Dell’s Paid Search strategy, planning and execution across EMEA, 13 countries and 2 segments (Consumer and Small Business).

Career medium 06



High Potential Start-Up, Enterprise Ireland backed tech company with customers in Ireland, UK, US and Australia. Developed new online marketing product using ‘Software as a Service’ model.

Developed the complete marketing strategy for the company including SEO, PPC, Email Marketing, Telesales, Partnerships, Resellers

Set up and established new territory by:
• Devising marketing campaign targeting new resellers and direct clients.
• Developed social media campaign using LinkedIn, Twitter and Facebook to drive traffic to website
• Specified hardware and software requirements, in conjunction with development team, for SaaS product
• Configured email marketing campaign to keep clients and potential clients in touch with the company, grew list to over 2000, mostly b2b emails.
• Presented the company to venture capitalists, private investors, government agencies and new partners



Online Marketing Consultant

Online Marketing Consulting


Programme Manager

Responsible for development of CMMI methodology for scoring Global Delivery Service Centres.


Software Test Manager

Software Testing, C++, Unix, Sun Solaris, Oracle, IBM Rational Test Tools

Career medium 05

Creative Labs

Q/A Software Engineer

Worked initially for 3 months in technical support, handling inbound consumer calls from the UK marketplace. Supported Creative Labs DVD and sound card range of products.

Moved in European Product Development and was responsible for testing and signing off DVD product range into the European market place. Major part of testing was on localized OS's.


Dublin City University

Bachelor of Science, Information Technology