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Peter Bock

Peter Bock

LEED Instructor

Everblue

Cornelius, NC

Marketing & Sustainability Professional | 2013 Marketer of the Year (Silver Stevie Award)

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Everblue

LEED Instructor

I prepare students for the Leadership in Energy and Environmental Design (LEED) accreditation exam, through 16 hours of instruction on the various components of the rating systems. One of my goals as an instructor is to inspire students to enact change in their community by promoting excitement and appreciation for the LEED green building standard. Accomplishments include:

- A 97% satisfaction from students
- Students successfully passing their exam among those having registered for accreditation

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Career
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Everblue

Marketing Analyst

Manage the development and implementation of the market research processes, including: New & existing product research; market sizing & segmentation; competitive analysis; consumer insights; and survey creation & analysis.

- Development of 10+ new sustainability education programs
- Determination of several new verticals and market segments
- Expansion into highly profitable geographic locations for courses worldwide
- Generation and analysis of an annual market segmentation and consumer insights survey to delineate student motivations, behaviors, and demographic information
- Creation and analysis of over 27 post-course surveys in both online and paper form that measure student satisfaction
- Quarterly reports on various competitors in the marketplace and Everblue’s position from several competitive standpoints
- Course content and price restructuring to meet both consumer and market demands
- Founding of an internal company sustainability initiative that seeks to reduce energy and waste

Manage content marketing strategies, including: Blogs, videos, and social media, and the creation of an editorial calendar to plan, track, and assess results. Content marketing efforts have yielded:

- A 275% increase in blog traffic through the inclusion of new distribution channels including email marketing, social media, and SEO strategies
- A 351% improvement in social website referrals through the expansion into various social media channels: Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and Vine
- A 123% increase in online conversions
- Recognition from the 2013 MarCom Awards – Platinum winner for Website Element/Blog

Proficient in Qualtrics, Microsoft Office Suite, SharePoint, iLife Suite, SalesForce, Constant Contact, Google Analytics, Illustrator, InDesign, Photoshop, Moodle, Wordpress, and HTML.

Career

Legal Aid of North Carolina

Legal Intern

Serving as Legal Intern for the non-profit legal organization in North Carolina, I primarily assisted in a variety of domestic violence cases. During my time at the organization, I:

- Routed internal and external phone calls and messages to the appropriate channels
- Spearheaded the organization of the file systems
- Assisted in the promotion of community events via phone, email, fax, and in-person efforts
- Routinely updated and prepared case files to be closed through the Legal Files system

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Career
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Elon University Poll

Pollster

As part of my academic studies, I participated as a pollster to administer a variety of surveys related to political, social, and economic issues.

- Administered surveys via phone to residents of North Carolina that were related to concerns on both the state and national level, including the 2008 election, the economy, and healthcare.
- Contributions to the Elon University Poll generated survey results that were featured by reputable news sources such as The New York Times, The Associated Press, and CNN.

Career

Elon University

Bachelor of Arts (BA), Political Science, International Studies

Accademia Europea di Firenze

Certificate of Completion, Italian, Art History, European Politics, and European Economics