December 2012 — Present
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Traffic Manager at Dell
Supervision of design and computer production of all promotional and merchandising materials for a retail chain of ten computer stores. Create a new quarterly 48-page four-color nationwide mail order catalog and upgrade all in-store graphics and corporate imagery.
Providing essential marketing services to small and medium size businesses, including:
Logo design, print collateral design and printing, media purchasing, event logistical support, sourcing promotional items, marketing project management, design for the web, copywriting for web and print, photography (editorial - executive portraits - small product - advertising)
Project directed between client and creative services for Sunglass Hut, Sunglass Hut at Play, LensCrafters, Pearle Vision and N3L for all POP and window displays.
Responsible for all procurement for a marketing events company for print, display, physical assets as well as equipment rentals. Program managed the rollout of a 1000-store Walmart initiative for assorted merchandising kiosks and coordinating the maintenance.
Coordinate and set schedules for creative team and photographic team for all Kawasaki Motor Corporation North America for printed materials and corporate photography. Insure timely arrival of machines, proper shooting instructions and return of machines. Coordinate with Location Manager the schedules of studio versus location for equipment.
Coordinate and set schedules for creative team for product launches for Toshiba (TABS). Deal with vendors for printed goods, as well in video and interactive software for Lennar Home Builders and Welk Resorts. Project manage TV/video commercials with local production houses. Work with signage companies installing corporate signage in local sporting venues.
Manage all advertising for print and online media for the corporation with a budget of over $850,000 annually. Acted as media buyer for all space purchases. Worked cross-departmentally to insure consistent corporate identity.
Managed all forms, print and other media, of collateral for the Internet Learning Solutions Group and Cisco Career Certifications, working with all lines of business, project management of the look and feel for ILSG including Career Certifications.
Creation of new Production Management Department for Corporate Marketing, between the Creative Department and MarCom. Managing staff of 14 working with: all fulfillment house activities; traffic for Creative, Web and Multimedia; maintenance of Image Library and web-based image library; archiving and IS for MarCom, Editorial, Creative and Production.