City of Greensboro
Web and Communications Specialist - HR
August 2004 — Present
► Manage ongoing internal marketing campaigns for a wide range of human resource and organizational development/training programs.
► Improved internal brand messaging through the continuous development of innovative campaigns and integrated marketing plans that include a vast array of marketing streams including: TV, radio, web, social, and newspaper. In a survey, 59% of employees reported an increase in trusting the accuracy of HR communications.
► Managed overall direction for HR website used as primary vehicle in promoting clear, consistent image.
► Advised leadership on best practices in the areas of social media, behavior-based marketing, and organizational communications. Managed stakeholders in communications process by being the communication hub between: learning and development, HRIS, benefits, compensation, HR legal, IT, and centralized communications.
► Sole responsibility for upgrades to 100% of all publications and forms.