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Payten Carroll

Payten Carroll

Digital Marketing Analyst


Washington, Washington, D.C.

An experienced digital marketing and content management professional with more than seven years’ expertise in communications, marketing, and the global training and development of staff. Offering a depth of experience optimizing digital campaigns using both UX and analytics- driven approaches.






Digital Marketing Analyst

Developed and carried out more than 300 multi-channel, comprehensive digital campaigns by planning timelines, defining deliverables, and coordinating the content and design

+ Leads trainings for new and existing digital products and processes for more than 100 digital team members and non-digital stakeholders, spanning more than 5 international regions
+ Create, analyze, and present reports using Google Analytics, CRM, and email marketing management platforms
+ Make content updates to the Firm's website and microsites using the firm's CMS, Sitecore, and direct HTML coding


American Society of Clinical Oncology

eContent Coordinator

Managed content, implemented SEO, wrote/edited content, and adapted print content for digital products for

+ Developed social media posts about the magazine/articles/blogs/forums and implemented improved social media practices
+ Generated site and social media analytics, providing analysis to the Managing Editors to drive the content strategy and improve readership/site traffic
+ Coordinated the template redesign and distribution of the ASCO Connection and ASCO Daily News email marketing products


National Association for State Community Services Programs

Communications and Research Assistant

Led communication and social media efforts, including tracking press coverage, developing media lists, and overseeing the communications strategy and budget

+ Coordinated the content and marketing for the organization’s events, including a Weatherization Supply Chain Industry event with the White House and the organization's Annual Meetings
+ Led large-scale projects, including a week-long, national social media event and creating 50 state fact sheets for federal and congressional audiences
+ Analyzed and collected national data to facilitate research projects and publications, which included issue briefs, research highlights, and the Community Service Block Grant – Congressional Annual Report


DePaul University

BA, Political Science and Communications & Media Studies

Activities included:
Political Science Student Representative (2009-2010), Public Relations Coordinator and Senator of the College of Communications for the Student Government Association (07-09), Orientation Leader (08), and Community Service Scholar and Volunteer (06-10).

Awards included:
2006 - 2010 Community Service Scholar
2009 - 2010 DePaul Scholar Award
2008 - 2009 Schmitt Leadership Award
2010 Deans List