Social Media and Marketing Coordinator
September 2016 — Present
-Increase brand presence of “an organic and health conscious skincare company” through engagement on social media channels-Instagram, Pinterest, Twitter, Facebook and YouTube.Recognized by prominent lifestyle blogs and television show. Boosted the number of Instagram likes and follows by 35% within 30 days.
-Develop, innovate, and create media content with Photoshop which is relevant to social media accounts and maintain them in a time sensitive presence through Buffer.
-Tracked progress with the use of Google Analytics which resulted in an increase of 'Likes' and followers by 25% on overall company Twitter and Instagram profiles.
-Developed SEO campaigns and successfully increased E Commerce sales by approximately 15% over 2 months. Strategy included keyword research through Google Adwords.
-Reconfigured and revamped company Shopify website by adding plug-ins, 3 out 5 new sections, creating eye-catching advertising material, and making sure the consumer ECommerce experience was efficient and effective.
-Implemented a new Rewards Boutique/Brand Ambassador Program for collaborators to join and spread word about Cowen Enterprise.
-Reaching out to collaborators and maintaining company relationship by using MailChimp, branding the Rewards Programs and making sure all design aspects maintained #TeamCowen perspective. Program started late September 2016 and we have heard a response from 20% of our collaborators.