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Payal Shah

Payal Shah

Social Media and Marketing Coordinator

Cowen Enterprise

San Francisco, CA

Passionate individual with an outgoing personality, excellent communication skills, and a strong desire to apply academic knowledge to the job. Qualified with strong written and verbal skills to communicate with others. Experience as a leader in supervising, training, maintaining an organized working environment and being abl...

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Cowen Enterprise

Social Media and Marketing Coordinator

-Increase brand presence of “an organic and health conscious skincare company” through engagement on social media channels-Instagram, Pinterest, Twitter, Facebook and YouTube.Recognized by prominent lifestyle blogs and television show. Boosted the number of Instagram likes and follows by 35% within 30 days.
-Develop, innovate, and create media content with Photoshop which is relevant to social media accounts and maintain them in a time sensitive presence through Buffer.
-Tracked progress with the use of Google Analytics which resulted in an increase of 'Likes' and followers by 25% on overall company Twitter and Instagram profiles.
-Developed SEO campaigns and successfully increased E Commerce sales by approximately 15% over 2 months. Strategy included keyword research through Google Adwords.
-Reconfigured and revamped company Shopify website by adding plug-ins, 3 out 5 new sections, creating eye-catching advertising material, and making sure the consumer ECommerce experience was efficient and effective.
-Implemented a new Rewards Boutique/Brand Ambassador Program for collaborators to join and spread word about Cowen Enterprise.
-Reaching out to collaborators and maintaining company relationship by using MailChimp, branding the Rewards Programs and making sure all design aspects maintained #TeamCowen perspective. Program started late September 2016 and we have heard a response from 20% of our collaborators.