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Paulina Tomsia

Paulina Tomsia

Agency Partner

Blippar

London, United Kingdom

10 years experience in digital media and marketing with key strengths in digital strategy, client servicing, and relationship management. US and Global expertise within digital strategy, planning & buying, content, emerging technology and business solutions.

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MediaCom

Head of Digital Planning & Negotiated Buying

•Lead point of contact for all central client planning investment needs, providing solutions for investment that cross teams and disciplines
•Interim Head of Paid Social whilst growing the team and securing leadership
•Responsible for growing the digital P&L with accountability to client scopes of work
•Provide senior strategic advice to key clients across the international team advising them on the latest partnerships and investment opportunities
•Establish long-term relationships with relevant senior client contacts and gain their trust as a digital media expert
•Identify and share opportunities beyond the basics such as betas and expanded platforms in the digital space
•Inspire clients by demonstrating at a business commercial level the role central investment can play in direct response and brand building
•Drive digital excellence within the department by continuously staying ahead of the latest developments across all digital channels including video, social, mobile, etc.
•Manage and lead strategic relationships with the top regional players such as Google, Yahoo & MSN plus others to provide the right solutions to clients’ briefs and unique access to research/data to drive better business results
•Contributed to several new business pitches representing digital
•Experience with all digital channels including display, video, mobile, social and biddable

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MediaCom

Associate Digital Director

London, UK
Associate Digital Director, January 2013 – present
Clients: Sony, Visit Britain, London & Partners, Volkswagen, Nikon, Bose and others
•Digital lead across all international client accounts with a specific focus on partnerships
•Create and nurture partnerships with a variety of 3rd parties in the best interest of our clients including exclusive first to launch opportunities, new revenue/cost models, and unique access to research/data to drive better business results
•Drive digital excellence within the department by continuously staying ahead of the latest developments across all digital channels including video, social, mobile etc.
•Responsible for driving clients’ business forward by continuously testing new opportunities and implementing smarter, more advanced analytics
•Contributed to several new business pitches representing digital – 2 of which successfully became clients

New York, NY
Associate Digital Director, November 2011 – December 2012
Digital Media Supervisor, November 2010 – October 2011
Clients: Canon, Lindt, Citizens Bank
•Lead and directed the development of digital strategy and media recommendations to help drive clients’ business success
•Provided thought leadership by introducing and educating clients on various new and emerging digital media platforms and technology
•Responsible for driving collaboration across media teams, agency partners and clients
•Lead and motivated a team of 7 including 1 Supervisor, 3 Media Planners and 3 Assistant Media Planners
•Integral member of Canon’s 2011 Project Imagin8ion initiative – an award winning campaign that drove an increase in market share from 37% to 49% (youtube.com/imagination)

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