Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Paula Guzman

Paula Guzman

Metrics & Marketing Lead

Google

Brooklyn, NY

Message

8

Followers

MENU ☰

Google

Metrics & Marketing Lead

- Improved usability and accuracy of internal peer-to-peer metrics reporting through design, development, and launch of quarterly reporting processes and dynamic dashboards for program’s 2,000+ instructors, 30+ program managers, and 30+ ambassadors
- Improved efficiency and reduced update process time by 50% through development of MySQL scripts library and process design
- Identified and solved for major structural issues within Google's learning data systems that were directly affecting historical data analyses
- Increased program participation by 20% through developing extensive marketing plan, conducting target audience analyses, and creating strategic project proposals
- Recruited and managed team of marketing specialists and visual designers to create and execute well-defined and measurable marketing campaigns promoting involvement in Google's p2p learning program
- Managing development of vendor database application through gathering feature requirements from various stakeholders, assessing technical feasibility and potential roadblocks, and consulting on user interface design mocks

Career medium 06
Career
Career medium 05

Google

Staffing & Planning Analyst

-Managed global operational metrics for Google’s tech staffing organization to track target progression and hiring trends
-Streamlined weekly analysis of key hiring metrics through redesigned reporting and improved data quality
-Improved reporting efficiency for Seattle/Kirkland recruiting efforts through creation of automatic dashboard in Excel. Reduced weekly update time by 92%, from a 2 hour manual process to a 10 minute automatic process
-Helped align Tech hiring with Finance headcount through conducting a research project that identified the 5 major causes of discrepancies between go/hc site and product area specific manual trackers

Career

Google

Tech Operations Associate

-Led team branding efforts through client staff presentations, launching team website, organizing high-profile socials, and managing global communications within the Chrome & Apps PA
-Served as an HR Business Partner for 2 Engineering directors and their respective organizations of over 100 employees
-Helped manage awards and recognition logistics, promotion and compensation planning, and client inquiries
-Provided HR analytical, survey, and data support for Engineering Directors and VPs within Chrome & Apps

Career medium 04
Career
Career medium 06

Google

Google Student Ambassador

-Promoted Google products on the University of Illinois campus through strategic partnerships, demos, and events
-Created Illinois Gone Google video with College of Media students to promote university’s adoption of Google Apps
-Selected to be featured in Google Student Blog for Google Calendar blog post

Career

University of Illinois at Urbana-Champaign

Marketing & Events Coordinator

-Designed and executed targeted marketing campaigns, and managed advertising material creation and distribution
-Managed team of 10 student ambassadors to increase program awareness among distributed student populations
-Coordinated logistics and vendor contracts for student leadership conferences, alumni workshops, and special events

Career medium 02
Career
Career medium 01

ALPFA National

Student Chapter President

-Managed organization’s involvement in student body initiatives: conferences, case competitions, and career fairs
-Scaled student chapter to double in size during presidency through various outreach initiatives and organizational design
-Oversaw and organized activities for executive board chairs, committees, and general body members

Career

Google

Competitive Intelligence Researcher

-Conducted competitive research spanning 250 of Google’s top talent competitors
-Advanced strategic hiring of top talent through creation of extensive database for launch of internal intelligence tool
-Selected for highly competitive BOLD internship program of 150 students, from over 4,000 applicants nationwide

Career medium 06
Career
Career medium 03

University of Illinois at Urbana-Champaign

Peer Outreach Counselor

-Contacted and recruited under-represented and minority students to the University of Illinois
-Acted as a resource to prospective students during the application process and upon admittance
-Captured and analyzed relevant data about prospective students using the Talisma database system

Career

Either Way Works

Marketing Intern

-Researched and developed innovative marketing solutions for prospective clients
-Entered and updated consumer information into database system for future marketing initiatives
-Brainstormed with marketing interns to compile and organize ideas for current clients

Career medium 04
Career

General Assembly NYC

12 Week Course, User Experience Design

University of Illinois at Urbana-Champaign

Bachelor of Science in Business Administration, Marketing/Marketing Management, General

University of Illinois at Urbana-Champaign

Minor in Informatics, Informatics