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Paula Gamboa

Paula Gamboa

LATAM'S BRAND MANAGER

VERANO HIGH

BRAND MANAGER LUXURY BRANDS LATAM

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VERANO HIGH

LATAM'S BRAND MANAGER

** Brand Manager setting goals for LATAM'S market, developing and implementing strategic plans.
** Hold primary accountability for achieving brand sales and P&L (including NOP) targets.
** Responsible for planning, marketing, PR and education/training needs.
** Promote and protect Brand identity/culture in order to maintain Global image.
** Set Brand short term objectives and long terms goals.
** Responsible for Brand’s P&L in Latin-America, reputation and positioning in the markets.

Career medium 03
Career
Career medium 01

La Riviera S.A

BRAND MANAGER MAC COSMETICS - Colombia

Propelled brand sales to ensure attainment of profitability goals for MAC brand for established luxury cosmetics company with more than 1000 employees and $60M in annual revenue.
Held accountability for maintaining clear and consistent interpretation of brand strategy within merchandising, media positioning, advertising, and product assortment to protect identity while driving ongoing customer growth. Acted as point of contact for media, partner, staff, and customer inquiries regarding marketing strategy. Negotiated annual sales targets for partners. Supervised 5-member brand management staff as well as 30 store-level indirect reports with accountability for aligning resources, communicating core vision and strategy, and driving goal attainment. Trained, developed, and mentored team to optimize performance. Developed and monitored budgets and goals/objectives for affiliates/distributors and internal brand performance; created and implemented sales programs and incentives to motivate teams to increase revenues. Identified revenue and brand-expansion opportunities; played vital role in coordinating development of market-exclusive products.

Selected highlights:
** Contributed on a 42% increased of sales for fiscal year 2012 versus fiscal year 2011 with a 18% improved in like door growth
** Successfully implemented key projects which resulted in the opening of the first Flagship Store for MAC Cosmetics in Bogota
** Consistently stayed ahead of schedule with all merchandise deliveries to launched all the collections at the same time worldwide and avoid losing sales

Career

GAIATRADE

BRAND MANAGER

Conceptualized, launched, and continually grow tailored marketing firm promoting products
from broad range of boutique Argentinean wineries across multiple Latin America
territories.

Define and execute strategy to increase brand synergy and market penetration for
represented products, promoting quality standards and overarching philosophy to enhance
performance. Conduct market research to identify customer expectations and select products
to fit trends. Build and expand data-driven brand messaging--including visual
merchandising standards--to bolster visibility and promote sales. Cultivate, negotiate,
and secure relationships with importers to facilitate distribution. Address concerns and
questions between importers/distributors and suppliers. Supervise three-member marketing
and sales team.

Selected highlights include...
** Researched, strategized, and executed plan to penetrate previously untapped markets in
Colombia, Costa Rica, and Australia leading to new revenue stream for multiple wine
brands.
** Generated effective synergy between GAIATRADE brand and winery-specific brands to
significantly increase consumer demand for Argentinean wines.
** Secured new joint ventures in key geographic areas as a result of achieving
extraordinary market share and revenue results.

Career medium 01
Career
Career medium 03

INTERBAIRES S.A

PRODUCT MANAGER FOR PREMIUM BRANDS

Executed market strategy and branding for leading travel retailer offering upscale
assortment of luxury apparel, accessories, jewelry, and beauty products.

Led eight-member team in developing/implementing strategies to drive demand and grow
sales. Conducted market/competitor analysis, tracked sales history, and performed
profitability forecasting to support product selection, pricing, and merchandising
tactics. Traveled to Cannes, Milan, Paris, and Florence to maintain relationships with
brand suppliers; negotiated wholesale prices and delivery. Maintained up-to-date knowledge
of import/customs requirements.

Selected highlights include...
** Represented well-known and high-end brands including Bvlgari, Emporio Armani,
Salvatore Ferragamo, Hermes, Ermenegildo Zegna, Tumi, Montblanc, Tag Heuer, and Omega.
** Effectively executed market strategy within unique airport store environments,
enabling 35% sales increase for Q1 2008 versus Q1 2007: achieved $5M revenue growth and
20% increase in average sales ticket.
** Boosted accessories category sales by 12% company-wide, including 3% growth in luxury
brands.

Career

CONFECCIONES ATLANTICO

PRODUCT MANAGER

Analyzed client needs and researched fashion and market trends to devise commercial
strategies for current and new products for established clothing manufacturer.

Communicated with textile manufacturers in selection of product fabrics. Provided
customized service to corporate clients to provide expert product recommendations and
consistently meet quality and style expectations. Developed export processes, ensuring
adherence with international standards.

Selected highlights include...
** Designed successful Autumn-Winter 2006 collections for men, women, and children
according to client profiles, price ranges, and current styles.

Career medium 03
Career
Career medium 06

MONDO UNIVERSE CLUB

VISUAL MERCHANDISING COORDINATOR

Incorporated brand standards, fashion merchandising expertise, and Argentinean market
knowledge to develop and implement merchandising strategies for high-end boutique.

Provided personalized customer service and product recommendations to meet client needs
and expectations. Effectively executive visual merchandising strategies to surpass sales
goals by 20%.

Career

SUTEX S.A

BUYING & MARKETING MANAGER

Orchestrated development, launch, and marketing of affordable clothing concepts inspired
by high-end fashion fairs including Pret-a-Porter, Vision, Tissue Premiere, Texworld, and
Moda In.

Sourced fabrics and adapted styles to Latin American markets. Produced and promoted
collections and presented them at textile fairs, fashion shows, and personalized
showrooms. Negotiated with suppliers to obtain top-quality products and timely delivery.
Directly supervised five designers, with oversight for 25 sales representatives.

Selected highlights include...
** Successfully developed new markets including men's and children's apparel and
contributed to a 10% increase in sales and 25% growth in customer base.
** Negotiated directly with suppliers to obtain best cost of goods possible to maintain
competitive edge in the Colombian market.

Career medium 01
Career
Career medium 05

CASABLANCA FASHION GROUP

PRODUCT MANAGER, SPORTSWEAR; INTERNET MARKETING DIRECTOR;ASSISTANT PRODUCT MANAGER, MAXMARA

PRODUCT MANAGER, SPORTSWEAR COLLECTIONS; INTERNET MARKETING DIRECTOR, PRIMAMODA.COM; ASSISTANT PRODUCT MANAGER, MAXMARA (1998 to 2001)
Advanced to hold full responsibility for this high-end boutique's sportswear collection featuring Jean Paul Gaultier Jeans, Moschino Jeans, and Gai Matiollo.

Researched and analyzed Latin American market trends to successfully present fashion-forward products/new collections to key accounts. Previously, managed e-commerce site featuring MaxMara, V2 Classic, and Sportswear collections.

Selected highlights include...
** Increased sales by approximately 15% through implementation of effective marketing strategies.

Career

Universidad de Belgrano

Postgraduate, Postgraduate in Marketing and Fashion Management

Georgetown University

Certificate, International Business Management

Lynn University

BSBA, Fashion Management & Merchandising

Art Institute of Fort Lauderdale

AS, Fashion Design