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Paul Raso

Paul Raso

Financial Analyst, Sales & Marketing

Lindt & Sprungli

Toronto, Ontario

Financial Analyst, Sales at Lindt & Sprungli

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Lindt & Sprungli

Financial Analyst, Sales & Marketing

Kraft Foods Group

Customer Insights Analyst

Red Bull

Accountant

• Control and manage the Canadian and American currency bank accounts and reconcile with the SAP accounting system; responsible for preparing and posting journal entries while maintaining consistency and reliability of financial reporting according to GAAP and IFRS standards
• Prepare monthly reports on foreign exchange, inventory and liability accounts to be sent to Red Bull GmbH; received positive feedback on the timeliness and efficiency improvements to the reports
• Created a more efficient and organized payment method to distributors; implemented the system with approval from the Controller, thus improving the overall cash management of the organization
• Perform in-depth sales analyses and produce reports for account managers and distribution partners for use in decision making; developed a sales model to improve control over trade spend budgets RCG

Career medium 04
Career
Career medium 06

RCG Insight

Management Consultant

• Provided business strategies and recommendations to organizations across Canada; worked in teams to develop proposals and deliver solutions; prepared and conducted presentations to prospects and clients using Microsoft Powerpoint
• Analyzed financial data and produced forecasted financial statements using Microsoft Excel for use in a business plan; led to bank funding for the organization’s business expansion plans
• As project leader, revamped a client’s marketing strategy by introducing a more aggressive marketing campaign; resulted in implementation by the client and increased membership to their organization

Career

Ryerson University

Accounting Researcher

• Independently researched and gathered annual reports and financial statements for Canadian corporations using several different resources, including SEDAR
• Used scorecard analysis to evaluate and report the company’s performance based on set model; identified an error and restructured the model to provide more accurate results and anticipate further errors

Career medium 02
Career

Ryerson University

Bachelor of Commerce, Finance, Marketing

St. Michael's College School