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Paul Raso

Paul Raso

Financial Analyst, Sales & Marketing

Lindt & Sprungli

Toronto, Ontario

Financial Analyst, Sales at Lindt & Sprungli


Lindt & Sprungli

Financial Analyst, Sales & Marketing

Kraft Foods Group

Customer Insights Analyst

Red Bull


• Control and manage the Canadian and American currency bank accounts and reconcile with the SAP accounting system; responsible for preparing and posting journal entries while maintaining consistency and reliability of financial reporting according to GAAP and IFRS standards
• Prepare monthly reports on foreign exchange, inventory and liability accounts to be sent to Red Bull GmbH; received positive feedback on the timeliness and efficiency improvements to the reports
• Created a more efficient and organized payment method to distributors; implemented the system with approval from the Controller, thus improving the overall cash management of the organization
• Perform in-depth sales analyses and produce reports for account managers and distribution partners for use in decision making; developed a sales model to improve control over trade spend budgets RCG

Career medium 04
Career medium 06

RCG Insight

Management Consultant

• Provided business strategies and recommendations to organizations across Canada; worked in teams to develop proposals and deliver solutions; prepared and conducted presentations to prospects and clients using Microsoft Powerpoint
• Analyzed financial data and produced forecasted financial statements using Microsoft Excel for use in a business plan; led to bank funding for the organization’s business expansion plans
• As project leader, revamped a client’s marketing strategy by introducing a more aggressive marketing campaign; resulted in implementation by the client and increased membership to their organization


Ryerson University

Accounting Researcher

• Independently researched and gathered annual reports and financial statements for Canadian corporations using several different resources, including SEDAR
• Used scorecard analysis to evaluate and report the company’s performance based on set model; identified an error and restructured the model to provide more accurate results and anticipate further errors

Career medium 02

Ryerson University

Bachelor of Commerce, Finance, Marketing

St. Michael's College School