Senior Account Manager
December 2009 — February 2014
Responsible for the GM dealer network insurance referral program in Ontario, Quebec & Alberta. Oversaw both the Southwestern Ontario Account Manager and the Quebec Account Manager and was responsible for their performance and coaching.
Responsible for developing marketing strategies to increase referral response rate within the Ontario dealer network. These strategies translated into an average +3.5% increase in referral percentages throughout the duration of the campaign.