The MediaCo Consulting Group
January 2009 — Present
The MediaCo Consulting Group is a 21st Century Consulting Group & Think-Tank.
Our Firm crafts strategic and tactical solutions to problematic issues for mid-sized & large Organizations. We operate in spaces and disciplines of management, marketing, sales & profitability.
Clients engage us to help them more successfully empower:
1) Branding: Strategy, Marketing Research/Consumer Insights including leading Focus groups &
CLT panels, recruiting panel members, analytics and writing reports.
Consumer Panels (Focus Groups,) other marketing research for Papa John's, Domino's,
Burger King, Arby's, Taco Cabana, RJR, Denny's, Southern Nursery Association, others.
2) Field, Local Marketing & Local Store Marketing (including Grand Openings, Product Roll-outs,
etc.) to build platforms delivering incremental and sustained sales: Trading Zone Specific,
Measureable, Realizable, across a wide spectrum of package goods, automotive,
manufacturing, consumer services, retail sectors & restaurant categories.
3) Sales Force Reengineering & Management Consulting for National and Multi-Regional Sales
Forces and Footprints including Training, Strategies & Setting/Sustaining Benchmarks
4) Media Strategy, Management, 2nd Opinions & Decision Consulting including television, radio,
outdoor, print, direct marketing. direct response, e-commerce & online, including barter.
MediaCo Consulting Group uses current MBA-level methodologies, applied with an average of 29-years expertise/experience in retail, restaurants & consumer products/services and media sectors. Our solutions are utilized across a variety of business sectors & wide array of channels.
Core Competencies are Marketing & Sales Strategy; Branding/Market Research/Insights; Field, Local & Local Store Marketing; Social, Web, Online & Mobile Media/Marketing; Training & Seminars.
We provide Mentoring and Consulting for Key Executives as well as Keynote Speaking Engagements, etc.