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Paul Falla

Paul Falla

Solutions Strategist

Searchsmart Global eMarketing

Perth, Australia, au

Digital Marketing from A to Z Specialties: Google Adwords (Google Adwords Advertising Professional) Google Analytics Google Tag Manager Google Search Console (Formerly Webmaster Tools) Local SEO (on-page SEO) Web Copywriting Proposal Writing Business communications Website Design & Development HTML5 Animation Small Business D...

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Searchsmart Global eMarketing

Solutions Strategist

Being the "go-to" guy here at Searchsmart sees me wearing a number of hats, but the main functions of my role as a solutions strategist is helping to steer Searchsmart forward by implementing systems and solutions to streamline the day-to-day running of the company. From a client perspective, my solutions analyst hat has me looking at what marketing solution(s) would work best for them, what solution do we need to propose for their website to get the maximum traction from it, providing client training, presenting at seminars and workshops.

Because we are a small, but growing, team I have to be able to be adapt to a number of disciplines to be able to help out our team members in times of need. From analysing AdWords accounts, building websites, carrying out on-page SEO (did I mention I am a bit of an SEO guru?), creating animated HTML5 display banners, copy writing, etc. Arnie may be the Terminator, I am the Facilitator.

Yet again Google prove that the way to succes is to keep on innovating and improving your products. They're the most succesful company in the world for a very good reason

Google announced on the AdWords blog two new features to help you track your AdWords performance, campaign groups and performance targets. Jon Diorio from Google said on Google+ that he is "terribly excited" about this launch, adding "if you want to...

Google adwords campaign groups performance targets 22657