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Patrizia Cancarini

Patrizia Cancarini

Business Development Manager - Industry

Valsir SpA

Brescia Area, Italy, it

Dynamic Business Development Manager with proven track record in developing new business opportunities with major group purchasing organizations (GPOs) and C-Level decision makers (e.g. CEO, CMO, CFO). Covered the full project lifecycle from market assessment to marketing strategy and business implementation, leading to Valsi...

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Valsir SpA

Business Development Manager - Industry

In charge of Industrial Partnerships, reporting directly to Valsir CEO.
Independently selected strategic markets and new business opportunities based on market assessments.
Autonomously defined marketing and sales strategy per product range for unexplored markets (e.g. Iran, Japan, Cambodia, USA and Canada) meeting or exceeding established sales goals to support Valsir revenue and profitability targets.
Selected and collaborated with professional support teams and consultants to ensure successful implementations of business development and marketing projects.
Negotiated with local institutions to obtain government incentives.
Developed and maintained relations with industry decision makers and influencers, ensuring lobbying activities to guarantee product approval phase.
Recruited and managed staff overseas.
Prepared and gave business reviews, SMART goals, action plans and presentations to stakeholders.

Valsir SpA

Key Account OEM Manager

In charge of OEM Market for all products range, reporting directly to Valsir CEO.
Effectively managed complex technical negotiations and large-scale international supply contracts for new product development and customized OEM solutions.
Worked effectively with customers’ C-Level decision makers (i.e., CFO, CTO, VPs and Directors) to maintain consistent sales growth.
Gained valuable communication skills through Neuro-Linguistic Programming (NLP) applied to sales, negotiation and leadership.