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Patrick Vega

Patrick Vega

Marketing, Events and Brand Partnership Consultant

Midnight Sun

Greater New York City Area

Event and Program Management / Brand Management and Partnership Development / Revenue and Sales Growth Driver I am a results-oriented and dynamic professional, offering comprehensive experience in event marketing across the luxury, hospitality, aviation, travel, automotive, media, and nonprofit settings. My expertise is in...

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Midnight Sun

Marketing, Events and Brand Partnership Consultant

• Oversaw the strategic services to expand audiences, boost customer loyalty, and broaden brand awareness, in coordination with business partners across the luxury and nonprofit cultural sectors:
− Comprehensive event development, management, and production, which included creating and administering project timelines, event budgets, and invitation
− Marketing strategy and partnership development, such as strategic counseling on all event marketing and brand marketing partnerships
− Effective negotiation and completion of agreements with vendors, event sponsors, and partners, while integrating key brands to develop and acquire new audiences
• Built and cultivated professional working relationships with various clients, such as Volkswagen, Perrier, Eleven James, Bernardaud, Sotheby’s, Restoration Hardware, NetJets, Moving Mountains, and Montclair Art Museum.

Notable Accomplishments:

• Successfully updated the annual museum gala experience at Montclair Art Museum; consequently achieving $250K of revenue growth.
• Contributed in launching the Eleven James brand by working collaboratively with key brand partners and establishing a social media strategy organization-wide.
• Strategically presided over Bernardaud’s 150th year anniversary event launch of a special collection designed by artists, designers, and filmmakers, in close coordination with brand executives.
• Implemented the media preview for Perrier’s collaboration with the Andy Warhol Foundation to celebrate their 150th year anniversary.

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