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Patrick Phelan

Patrick Phelan

Senior Manager Global Marketing Operations and Technology

Acxiom

Senior Manager Global Marketing Operations and Technology at Acxiom

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Acxiom

Senior Manager Global Marketing Operations and Technology

I am responsible for global marketing operations and team leadership / development. I am also responsible for driving marketing automation (Marketo), sales / marketing alignment, analytics / insights, digital operations, demand generation, and lead management for US, UK, France, Germany, Poland, China, Brazil, and Australia.

Career medium 04
Career
Career medium 03

DSG Consulting

Business Development Executive

Served on sales management consulting teams supporting partners and lead consultants with deliverable development and project management. Projects were focused on sales enablement, sales training, sales messaging, sales leadership systems, sales strategy, and sales process. Worked with clients such as Acxiom, HP, JD Edwards, Adobe, FileNET, Infosys, GE Healthcare, Siemens Medical, Caterpillar, Unisys, Gartner, Jack Henry, Citrix, 3M HIS, AmerisourceBergen, McKesson, and Ansell. Conducted inside C-level selling to Fortune 1000 organizations. Designed / developed DSGconsulting.com website.

Career

Acxiom

Interactive Developer – Retail & Consumer Goods

Acxiom

Intern - Federated Department Stores Business Unit

Supported the Federated Department Stores (Macy's / Bloomingdale's) team with client data analytics, marketing analysis reports, and website development.

Computer Concepts - (Microsoft Partner & Solutions Provider)

Senior Web Developer

Designed / developed websites for Aflac and SMB organizations. Sold website development contracts.

Career medium 02

LWSI - (IBM ISV)

Marketing Manager

Responsible for supporting sales team with lead generation and lead qualification. Led overall marketing (communications, collateral, digital operations, events, product design, analytics) and co-marketing relationship with IBM. Speaker on topic "Leveraging Social Media in Healthcare" at two industry events (1 hour sessions to audience of 30-50). Implemented SugarCRM.

IBM Beacon Awards Finalist for 3 years.

Career

Stone Ward

Interactive Account Manager

Account Management and interactive team leadership responsibility for the Terminix International account. Co-managed the CMO relationship and multi-million dollar ad budget. Led design, development, and operations for Terminix.com. Teamed with iCrossing to develop / implement SEO strategy for Terminix.com. Worked closely with Digitas to develop a paid search marketing plan, display advertising plan, and digital media placements.

Teamed with MTV television show producers and MTV.com digital team to concept and develop integrated campaign opportunities.

Career medium 04
Career

Southern Methodist University

B.S., Economics with Finance Applications

Southern Methodist University - Cox School of Business