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Patricia Elenes

Patricia Elenes

Promotions Coordinator

Universidad TecVirtual

Monterrey, Nuevo León

Branding & Marketing


Universidad TecVirtual

Promotions Coordinator

Career medium 05



I worked as an intern at Fitch for 6 weeks, where I was part of the Client Services and Strategy teams.
I liaised with designers, media agencies and suppliers to help meet project deadlines; carried out competitive research and prepared reference materials; carried out research to identify new clients' needs; and prepared trend reports for specific clients.



Marketing Specialist

I was part of the product marketing team, and my role included product life cycle management,
new product development, competitive research and the development of marketing materials.

Career medium 01
Career medium 06


Market Research Analyst

I was coordinator of a monthly mystery shopper survey to evaluate over 400 stores nationwide in Mexico. I also coordinated special projects and ad hoc market research studies.


Action Coach

Marketing Coordinator

I was in charge of the coordination of the promotional mix, including print and radio advertising, direct mailing campaigns, electronic marketing and personal selling.
I was also responsible for events planning and logistics, as well as customer service and customer relationship management.

Career medium 02

University of East Anglia

MSc Brand Leadership, Branding

Universidad de Monterrey

BA, International Marketing, Branding

The University of Winnipeg

Marketing, International Relations