May 2013 — Present
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Branding & Marketing
I worked as an intern at Fitch for 6 weeks, where I was part of the Client Services and Strategy teams.
I liaised with designers, media agencies and suppliers to help meet project deadlines; carried out competitive research and prepared reference materials; carried out research to identify new clients' needs; and prepared trend reports for specific clients.
I was part of the product marketing team, and my role included product life cycle management,
new product development, competitive research and the development of marketing materials.
I was coordinator of a monthly mystery shopper survey to evaluate over 400 stores nationwide in Mexico. I also coordinated special projects and ad hoc market research studies.
I was in charge of the coordination of the promotional mix, including print and radio advertising, direct mailing campaigns, electronic marketing and personal selling.
I was also responsible for events planning and logistics, as well as customer service and customer relationship management.