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Patricia A. Schroeder

Patricia A. Schroeder

Corporate Events | Meeting Manager | Incentive Travel


Grand Haven

Independent Corporate Events Planner






Corporate Events | Meeting Manager | Incentive Travel

• Owner/Operator of event design and group travel planning firm
• Master Concierge for complex corporate events focusing on customer experience: sales meetings, conferences, trade shows, executive retreats, incentive travel, CSR, road shows and branding events
• Effectively manage attendee registration, database and communications from event reveal to event wrap up
• Utilize social media platforms to share event information and engage participants
• Routinely exceed client and participant expectations by employing high-touch service methods typically enjoyed in luxury hospitality settings
• Expert manager of event and group movement logistics from 5 to 5,000
• Possess global network of colleagues and service providers

Career medium 03
Career medium 03


Director, Meetings & Incentives

• Lead corporate group travel team at locally owned travel agency
• Knowledge of SignUp4 event management software
• Nurture and grow client relationships
• Consult and coach clients in principles of Strategic Meeting Management and CSR opportunities
• Research and identify prospective accounts
• Introduce expanded professional meeting planning services to current and prospective clients
• Negotiate and procure hotel and ancillary vendor contracts
• Facilitate destination and venue inspections
• Develop and implement workflow process for increased efficiency
• Coordinate marketing efforts including social media and promotional partnerships with minimal expense



Director, Sales & Marketing

Director, Sales & Marketing (October 2011 - February 2012)
• Oversee development and production of advertising and social media campaigns
• Contract media to promote the newly remodeled 123 room resort-style property
• Developed Sales Plan that simplified services into productive and profitable endeavors
• Recruited, hired and trained new Sales Team members
• Assigned and measured Sales Team goals and metrics
• Maintain understanding of yield management and economic trends affecting leisure and group travel
• Work closely with Revenue Manager to determine room rate parameters
• Member of Executive Team for the preparation of annual budget/marketing plan
• Mastered hospitality industry technological applications: Opera PMS, Micros, Meeting Broker and

Director, Catering (February 2011 - October 2011)
• Oversee the sales, creation and execution of all group meetings and social events
• Achieved “record breaking season” of events, resulting in a 233% increase in sales and 50K GP
• Prepared financial forecasts for each event service offering
• Planned, organized and managed 40 weddings in four banquet rooms and outdoor venues on complex
• Develop cost-effective meal options and decoration ideas for weddings and social events
• Collaborate with Chef and kitchen staff to guarantee the artful presentation of all event meals
• Train all wait staff in the formal rules of table setting, serving and dining etiquette
• Energize service staff by leading team with purpose and performance pride
• Create seamless events organizing all vendor services – technical support, tents, musician/DJ, florist, wedding cake, photographer/videographer, medical emergency, child care, and security.
• Coordinated Banquets and Events for Corporate and Social clients

Career medium 05
Career medium 02

Confidential, Inc.

Temporary, Executive and Personal Assistant (Family Office)

• Executive assistant in the Family Office of a fourth-generation family-owned consumer products company
• Performed variety of concierge tasks for corporate executives and owners family
• Maintained high level of confidentiality, privacy, and discretion regarding personal matters
• Scheduled and maintained business and personal social calendars
• Collaborated with internal Travel Services to prepare business and personal travel itineraries
• Completed special projects as delegated by Executive Management Team/Board of Directors



Corporate Event Planner, Owner

Corporate Event Planner, Owner
• International event management for groups of 10 to 5000 people
• Services included event design, destination and venue research, site inspections, cost analysis, hotel and ancillary vendor contract negotiation, budget management, custom invitations, awards and gift amenities, event website, online registration, group air travel, ground transportation, VIP services, contingency planning and crisis management, final bill reconciliation, and conflict resolution
• Recruited and managed event work teams including event subcontractors for travel, on-site meeting managers, destination management companies, travel directors and other service providers
• Event coordination of tradeshows; training seminars; executive retreats, road shows; corporate hospitality; B2B; concerts; fundraising events, and family meetings
• Vigilant to maintain client corporate branding consistency across all event aspects
• Closed The Northstar Meetings & Incentives Corporation in 2009 (re-emerged as Events By Northstar, LLC in 2010)

Corporate Concierge (under Northstar Concierge Services brand of Northstar Meetings & Incentives)
• Corporate Concierge service for new employees relocating into West Michigan
• Assistance linking new residents with local service providers
• Special event and travel planning

Career medium 01
Career medium 05


Meeting & Incentive Planner

• Corporate and Association group travel planner in the Corporate Events Management division of a large international travel agency
• Effectively managed complex air travel, hotel room blocks, ground transportation and all ancillary vendors during the pre-planning and execution of assigned group programs in domestic and international destinations


GRAND RAPIDS/KENT COUNTY CVB (now Experience Grand Rapids)

Director, Convention Services

Managed the local experience of approximately 165 annual inbound convention groups. Connected inbound groups to local service providers to insure successful conventions. Managed volunteer ambassador corps to staff hospitality desk at convention center during conventions.

Career medium 05

Ongoing Professional Development

Frequent webinars, conferences, tradeshows/expos, FAM trips and active participation in online industry groups

Bethany College

Three years toward Bachelor Degree, Communications