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Parks Daniel

Parks Daniel

Digital Account Coordinator

The Martin Agency

Richmond, Other

With many interests and a background in subjects ranging from advertising to public policy to event planning, I bring a unique POV to the teams that I work with. I have been Vice President of Communications and Chapter President of Pi Beta Phi at Vanderbilt, Brand Ambassador for Barnes and Noble at Vanderbilt, and now work at...

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"Sooner or later everyone discovers that perfect happiness is unrealizable, but there are few who pause to consider the antithesis: that perfect unhappiness is equally unattainable." - Primo Levi
Interests

When I'm not at Martin, I'm taking classes on tech and graphic design, traveling the world (next stop Peru!), and reading historical fiction. I love to watch TED Talks, CNN, Homeland, and The Mindy Project. I run, crossfit, and spin.. outdoors when I can. I am very into RVA, my hometown, and the huge changes that are happenin...

I want to build brands from the ground up, working on amazing products from new and established brands with big ideas. I want to find the perfect way to marry social, digital and traditional media.
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Big River

Brand Ambassador Coordinator

- Recruit and train new Brand Ambassadors from Virginia schools to represent the VA Lottery
- Coordinate Brand Ambassador schedule and work with the VA Lottery to make sure each event is staffed
- Communicate with the VA Lottery, Big River, Virginia universities, and Brand Ambassadors on a daily basis about the Brand Ambassador program

Career

The Crowned Leopard

Community Manager

- Created and manage thecrownedleopard.com
- Manage Twitter, Facebook, and Instagram accounts
- Consult on social media strategies for certain events

Refersal

Intern

MRY

Brand Ambassador for Barnes & Noble at Vanderbilt

Calvert Street Group

Campaign Manager

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Intern

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MRY

Brand Ambassador for Barnes & Noble at Vanderbilt

• Promoted textbook rentals through social media, email, and traditional marketing using various
connections on campus
• Hosted one large-scale event and one guerilla tactic marketing event each semester to increase student awareness

Career

The Martin Agency

Account Management Intern

• Strategized social media tactics for Walmart’s various social media channels
• Worked with the client to determine best practices, long term goals, and new markets
• Collaborated with internal media teams to align social media with Walmart’s overall marketing goals

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Career

The Martin Agency

Account Management Intern

Calvert Street Group

Campaign Manager

• Managed the campaign for Mary Carolyn Roberts, candidate for the 20th District Metro Council position
• Oversaw and delegated responsibilities to a group of volunteers
• Managed the candidates schedule and public appearance
• Worked with several other Metro Councilmen in the area, including Jason Holleman and Emily Evans

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Career

Circle S Studio

Freelance Blogger

• Wrote a weekly blog to promote company products

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Account Management Intern

• Handled public relations and social media for The Anniversary Box
• Met with various clients and discussed new client possibilities
• Reconciled time tracking and checks for both the company and clients

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Career

Vanderbilt University

Public Policy (Int. Business), Managerial Studies, Spanish

St. Catherine's School