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Paolo Margari

Paolo Margari

IELTS Digital Manager, EU

British Council

Digital Marketing Manager at British Council





British Council

IELTS Digital Manager, EU

Planning, execution and control of digital marketing activities to promote IELTS (International English Language Testing System) in the EU region (IELTS Plus project).


British Council

Search Marketing and Web Analytics Coordinator

Development and implementation of a Digital Marketing toolkit involving key internal stakeholders at global scale.
Support to definition of actionable digital KPI's aligned with business goals.
Implementation of Google Tag Manager to gain, among the facilitate collection of metrics such as crossdomain ecommerce transactions.
Detailed campaign reports including multi-channel attribution models.


British Council

Marketing and Communications Manager

Business development for IELTS and British language tests in the Italian market (Cambridge English, Aptis, others);
Definition of web analytics KPIs aligned with business objectives;
Analysis of trends and insights in the Education sector with a focus on international student mobility;
Management of digital channels in line with local and global strategy and branding guidelines.
Improvement of operations through adoption of an short-term online registration system and facilitating the adoption of a global standard solution;
Improvement of local web analytics KPIs through SEO and UX; presentations during public events.

Career medium 06


Affiliate member

HUB facilita la creazione di progetti sostenibili ad ampio impatto sociale.

Paolo Margari

Freelance Photographer

Freelance photographer specialised in landscape photography, urban reportage, architecture and HDR post-production.

Career medium 03

British Council

Business Development Manager

Increase IELTS (International English Language Testing System) recognition in Italy. Production of local marketing content in line with branding guidelines. Launch of social media channels and first digital campaigns in country and increase of site visits by 100%. SEO. Identification of best places where to open new test venues and establish new institutional partnerships with top universities. Presentations for students, teachers and institutions provided during public events in Italy.


Reset Italia

Founder / Web manager

Multi-author blog about politics, economics and culture launched in May 2007 among the Top 10 Group Blogs in Italy and the Top 100 blogs (source BlogBabel, 2013).

Career medium 04

Getty Images

Photographer (contributor)

Provision of high resolution images, mostly about nature and urban landscape, for editorial purposes.


Founder and Web Editor

Local free classifieds and events website.

Career medium 04

Università del Salento

Research team member and teaching assistant

Holder of a postgraduate scholarship. Research assistant and teaching assistant for the following subjects: Economic Geography, Economic and Political Geography of the Mediterranean Area and Geography of Development at Faculty of Economics and Faculty of Social, Political and Territorial Sciences.
Member of the local examination board for the above subjects.
Work as an individual and in research teams on topics about economic ans social research.
Web manager of an Education blog including a Moodle-based e-learning platform for university students.


Università degli Studi di Bari

PhD, Economic Geography

The University of Sheffield

MA, Planning research and Theory / TRP

Università degli Studi di Lecce

Master's degree, Economia aziendale/manageriale