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Paola Leonardo

Paola Leonardo

Logistics Management Technical Operations

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Tech Ops at Turn Advertising

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Logistics Management Technical Operations

Career medium 03

TrialPay

Associate Manager, Platform Operations

• Spearheaded the complete TrialPay user experience and support flow across multiple products
• Managed merchant integrations and development, while building productive and profitable relationships
• Completed comprehensive QA testing of new products
• Edited advertising campaign content for consistent user messaging
• Performed competitive analysis of new clients, assisting business development team with lead generation of high potential opportunities
• Analyzed campaign lead quality and performance reports in order to develop fraud rules mitigating risk
• Managed social media communications via community message boards, blogs, Facebook, Twitter, BBB

Career

Crescendo Bioscience

Clinical Operations Specialist Contract

Project: InFoRM (Index for Rheumatoid Arthritis Measurement) observational study of rheumatoid arthritis. The InFoRM study allowed the creation of a large Rheumatoid Arthritis biobank with detailed clinical data.

Managed clinical data with acute attention for over 1200 subjects including demographics, medications, co- morbidities and multiple measures of disease activity at three different stages: baseline, ~3 months, and ~6 months. Administered comprehensive QA testing of data entry software.

Career medium 02
Career
Career medium 03

Yelp

Account Executive

Consulted with Bay Area and Chicago business owners on the use of social networking, local search and online advertising- guiding them through Yelp's targeted SEM advertising program. Maintained a pipeline of 350-500 businesses at any given time on top of reaching out to ESL-Spanish business owners.

Career

UC Berkeley

Health Professions Post-Baccalaureate Executive Assistant

• Revamped system to improve categorizing of student personal files and contact information within a single CRM system
• Managed office communications & provided rapid follow ups on student & faculty inquiries
• Assisted internal and cross-departmental executive staff in miscellaneous projects such as editing and assembling presentation decks
• Managed schedule and expense reports for department director

Career medium 01
Career
Career medium 03

UC Berkeley: Health Medical Apprenticeship Program

Seminar Instructor

Lead seminar on Social, Political, and Ethical Issues in Health and Medicine

Public Health 116 introduces students to issues and perspectives related to health and medicine. Topics included public health, genetics, chronic illnesses, environmental health, and health care economics.

Career

University of California, Berkeley

BA, International Political Economy

University of Warwick

Study Abroad, Economics