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Pamela Yau

Pamela Yau

Associate Product Manager


New York, NY


Captain Dash

Business Development Intern

Career medium 03


Analyst Intern, Strategy & Analysis

• Main responsibilites: Site Measurement & Optimization, Data Visualization & Reporting, Business Strategy
• Analyzed client data across multiple marketing channels on DART, Omniture, and Excel
• Built custom reports to track and optimize site and mobile campaign performance
• Designed and built data visualizations; created client-facing dashboards showing key performance indicators
• Conducted research and compiled data for best practices and industry trends
• Synthesized recommendations for client's customer relationship system


Harvard Business School

Research Assistant

• Facilitated with data analysis on the effects of time and consumer decision-making
• Provided key literature findings for a study investigating the relationship of emotion and human facial recognition on memory recall
• Collaborated and assisted with miscellaneous projects conducted in Francesco Gino's Decision Making and Negotiations lab

Career medium 02
Career medium 01

The Harvard Shop

Director of Web Strategy and Marketing

• Devised overall marketing and advertising strategy and rebranding for
• Generation of over $180,000 in revenue (20% growth YoY)
• Increased number of repeat customers by 12%
• Cut marketing budget by 40% while increasing overall page views and site impressions
• Conducted consumer and product data analysis by researching targeted consumers' purchasing patterns using Google Analytics
• Implemented web A/B testing on landing pages and product placements to optimize campaigns and increase conversion rate
• Redesigned and rebranded in June 2012 to optimize e-commerce experience
• Collaborated with web developer to improve aesthetics and functionality of product pages
• Planned and implemented marketing campaigns using social media and email vendors to target segments of's consumers
• Maintained and optimized the company's paid search campaign on Google Adwords
• Implemented search engine optimization (SEO) techniques to increase web rankings
• Art and Creative: Directed and edited all art, design, and photographic elements of the website using Adobe Photoshop, InDesign, and Illustrator


Harvard Student Agencies

Account Manager, Marketing

• Facilitated connection between local/national businesses and 6,000+ students of the Harvard community
• Maintained client relationships on CRM software Salesforce
• Cold-called and interacted with potential clients to sell advertising plans
• Provided clients with strategic marketing packages incorporating targeting tactics
• Devised new strategies to acquire new business clients
• Raised over $13,000 in sales over a 6-month period with 20 clients

Career medium 05

The Harvard Crimson

Contract Printing Associate

Harvard University

Bachelor of Arts (B.A.), Psychology and Economics