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Pamela Yau

Pamela Yau

Associate Product Manager

Mark43

New York, NY

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Captain Dash

Business Development Intern

Career medium 03

Digitas

Analyst Intern, Strategy & Analysis

• Main responsibilites: Site Measurement & Optimization, Data Visualization & Reporting, Business Strategy
• Analyzed client data across multiple marketing channels on DART, Omniture, and Excel
• Built custom reports to track and optimize site and mobile campaign performance
• Designed and built data visualizations; created client-facing dashboards showing key performance indicators
• Conducted research and compiled data for best practices and industry trends
• Synthesized recommendations for client's customer relationship system

Career

Harvard Business School

Research Assistant

• Facilitated with data analysis on the effects of time and consumer decision-making
• Provided key literature findings for a study investigating the relationship of emotion and human facial recognition on memory recall
• Collaborated and assisted with miscellaneous projects conducted in Francesco Gino's Decision Making and Negotiations lab

Career medium 02
Career
Career medium 01

The Harvard Shop

Director of Web Strategy and Marketing

• Devised overall marketing and advertising strategy and rebranding for theharvardshop.com
• Generation of over $180,000 in revenue (20% growth YoY)
• Increased number of repeat customers by 12%
• Cut marketing budget by 40% while increasing overall page views and site impressions
• Conducted consumer and product data analysis by researching targeted consumers' purchasing patterns using Google Analytics
• Implemented web A/B testing on landing pages and product placements to optimize campaigns and increase conversion rate
• Redesigned and rebranded theharvardshop.com in June 2012 to optimize e-commerce experience
• Collaborated with web developer to improve aesthetics and functionality of product pages
• Planned and implemented marketing campaigns using social media and email vendors to target segments of theharvardshop.com's consumers
• Maintained and optimized the company's paid search campaign on Google Adwords
• Implemented search engine optimization (SEO) techniques to increase web rankings
• Art and Creative: Directed and edited all art, design, and photographic elements of the website using Adobe Photoshop, InDesign, and Illustrator

Career

Harvard Student Agencies

Account Manager, Marketing

• Facilitated connection between local/national businesses and 6,000+ students of the Harvard community
• Maintained client relationships on CRM software Salesforce
• Cold-called and interacted with potential clients to sell advertising plans
• Provided clients with strategic marketing packages incorporating targeting tactics
• Devised new strategies to acquire new business clients
• Raised over $13,000 in sales over a 6-month period with 20 clients

Career medium 05
Career

The Harvard Crimson

Contract Printing Associate

Harvard University

Bachelor of Arts (B.A.), Psychology and Economics