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Oscar Iyañez

Oscar Iyañez

Web Analytics Consultant

Royal Cyber Inc.

Tlalnepantla Area, Mexico, mx

Web Analytics Consultant at Royal Cyber Inc.

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Royal Cyber Inc.

Web Analytics Consultant

Colaborate in website WorlWide projects as a measurement and analytics expert, identifying reporting requirements and analyzing post-launch metrics.
Analysis to discover underperforming areas of websites to identify opportunities to improve site performance.

My Roll is to work together different client departments since Technical until Decision Makers in order to have better understanding of the project'S needs and along with RC Analytics Team develop a better measurement plan involving all their Analytics Tools, Google Analytics, GTM and IBM Tealeaf.

Relevant Traffic

SEO and Web Analytics Consultant

Relevant traffic is a digital advertising agency focused on large accounts. I have had the opportunity to learn more about advertising on search engines optimization and developing measurement models under Google Analytics and GTM by performing the following activities.

Development of SEO strategies under the followings concepts.

- Audit SEO onpage from the analysis. Checking form the sever responses, content and indexing of the site
- Analysis of backlink profile. identifying opportunities based on keywords potential for business' and long tail terms
- Development of publishing guide following good practices of search engines.
- Benchmarking SEO. detecting strengths and weaknesses of organic competitors.
- Training SEO and Analyics for customers. Looking explain and understand the Keys before to launch the SEO campaigns

Audit ASO in the main apps stores (Google Play, Apple Store) for several of our clientes.


Analytics.
Design the analytics model for ecommerce sites. Based on the newest enhanced ecommerce implementation by Google tag Manager (GMT).

Created an excel database with the objective to generate business dashboards for our clients.

Tools
Magestic SEO, SEM Rush, Google Analytics Webmaster tools, Scrapebox, Google Tag Manager

Lenguajes de programacion y maquetacion
PHP, JS, HTML, CSS