May 2015 — Present
• Pull and analyze Nielsen audience reports, providing rating estimates and rationale on TV viewing.
• Work with the Research Manager to determine the best skewing shows then provide ratings in key demos.
• Generate one-sheet and create sales collaterals for 20 network affiliates in 13 designated market areas
• Track the performance of significant programs on networks, providing ranking charts, growth illustrations, qualitative findings.
• Respond to all AE/Sales Planner requests for stations specific data analysis
• Maintain and manage program updates for stations' sales planners