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Olivia Xiaodan Meng

Olivia Xiaodan Meng

Research Analyst

CoxReps

Greater New York City Area

Television analyst, video editor, graphic designer, content curator. Currently, I work as a Research Analyst. My main responsibility is to support Ad sales team. I analyze Nielsen data and transform them into a deliverable sales content. I enjoy creating the shareable insights. I became interested in the digital analytics an...

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CoxReps

Research Analyst

• Pull and analyze Nielsen audience reports, providing rating estimates and rationale on TV viewing.
• Work with the Research Manager to determine the best skewing shows then provide ratings in key demos.
• Generate one-sheet and create sales collaterals for 20 network affiliates in 13 designated market areas
• Track the performance of significant programs on networks, providing ranking charts, growth illustrations, qualitative findings.
• Respond to all AE/Sales Planner requests for stations specific data analysis
• Maintain and manage program updates for stations' sales planners