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Olivia O'Connell

Olivia O'Connell

Social Media & Branding Co-ordinator at Oracle Recruitment for North America & Latin America



Digital Marketer, Social Media & Branding Co-ordinator at Oracle for North America & Latin America






Social Media & Branding Co-ordinator at Oracle Recruitment for North America & Latin America

I support approximately 100 recruiters across the Americas, ensuring our digital presence integrates with offline marketing activities to increase brand awareness and attract active and passive candidates to Oracle.
- Manage a schedule of digital activity which supports North American/Latin American events and communication plans including Google Adwords and free/paid media.
- Community Manager monitoring our day to day messaging and engagement across social media channels and online forums.
- Implemented Oracle's company Instagram account.

Career medium 04
Career medium 06

Delta Air Lines

Sales Staff Assistant

During my time with Delta my role evolved from purely secretarial to a key member of a small team.

- Expanded membership of SkyBonus, Delta's SME loyalty programme.
- Managing smaller, independent travel agents.
- Creating promotions to drive revenue, 2-for-1 in Business Elite, Special Agents Offers.
- Distribute separate newsletters to leisure, corporate and press contacts on a fortnightly basis.
- Represented Delta at holiday and travel exhibitions in Dublin and nationwide selling both leisure and business-class products.
- Provided weekly/monthly/quarterly analysis of Delta's performance to Sales Manager.
- Organised and attended Training days on a stand-alone basis or in conjunction with tour operators and Convention & Visitor Bureaux both in Ireland and at US destinations.

I also trained new sales staff as required.


Events Industry Skillnet

Web & Marketing Administrator

I worked with the EIS on a part-time basis whilst studying. The company wound down in May 2009 and until then The Events Industry Skillnet provided a training network for the Events Industry in Ireland.

Summary of duties:
- Updating EIS web content daily to ensure upcoming course information and testimonials were prominently displayed.
- Copy-writing and design for EIS brochure for prospective members.
- Training and Membership Administration - scheduled training dates, booking trainer and co-ordinating class attendees.
- Creating regular email newsletters/updates and sending to members in various managed lists.
- Sales - cold calling member companies to promote classes and increase participant numbers.
- Identifying and approaching potential members.

Career medium 05
Career medium 03


Online Communications & Social Media Specialist

Devise digital strategy for a company that creates & maintains e-commerce platforms for luxury/lifestyle brands. My focus was on creating relationships and converting followers into brand evangelists.
- Utilise the power of social media to increase visibility, subscriptions, traffic and drive sales
- Create comprehensive marketing plans for our clients
- Identify & evaluate paid communication and promotional partners
- Keeping abreast of developments in digital communications to advise on methods to improve and extend the impact of our brands in the digital world.
- Content optimisation of e-shops to increase their SEO ranking
- Google ads
- Create, review all web content to ensure consistent tone of voice across the web and e-communications. Ensure the editorial integrity, accuracy and quality of content delivered through any online channel
- Produce content and develop the look and feel of regular email newsletters and announcements to engage customers and sell products



Public Relations & Marketing (temp contract)

I was hired on a fixed-term contract to co-ordinate the global marketing and branding activities across print and digital for this luxury menswear brand.
- Creating and managing contracts between Canali and the press worldwide.
- Ensuring that the international advertising budget was correctly allocated.
- Monitoring and recording media activity – editorial and product placements.

Career medium 05

Digital Marketing Institute

Dip., Digital Marketing

Colaiste Dhulaigh

Fashion & Textiles