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Odin Clack

Odin Clack



Coppell, TX

Director of Global Online Marketing at Mannatech




Shane Sklar for Congress

Field Director

The Clack Group, LLC

Principal Consultant

Consulted clients on the uses of print and digital assets for achieving tactical marketing and sales goals

Moved company from its original graphic design model to a consulting model with an emphasis in digital asset management, increasing customer loyalty and communications between firm and customer

Coordinated marketing efforts as an external/contracted marketing director for clients

Managed company resources, vendors, and contract workers in several markets to accomplish sales goals

Assessed client’s needs and current position to develop custom solutions and applications designed to capture the attention of their target audience and meet their sales objectives

Career medium 06
Career medium 03

New York Life


Assisted clients in planning for their individual, family, and business financial needs via a number of financial products and services designed to build and protect financial assets

Conducted needs analysis to determine deficits and/or surpluses in the client’s financial planning activities

Performed quantitative analysis to develop solutions to satisfy the clients stated objectives and goals

Aggressively tracked sales activities, client demographics, and expenses to determine the effectiveness of daily activities, marketing efforts, and the investment of resources


Harley-Davidson Motor Company

Marketing Intern

Harley-Davidson Motor Company

Parts & Accessories Intern

Centivity, LLC

Marketing Consultant

Consulted clients on strategic goals and solution implementation through the creation and use of strategic roadmaps designed to address business development, operations, marketing, and leadership

Analyzed and compared clients’ past, current, and desired operation metrics – revenue, sales activity, and return on marketing activities to forecast and plan future activities

Delivered strategic proposals to decision makers in the client’s organization and negotiate the terms and scope of the project.

Served as an outsourced marketing director for clients needing continuous marketing leadership and development

Performed continuous business development activities in a networking and one-on-one sales environment to cultivate new clients and business relationships in the small business arena

Career medium 06
Career medium 04

Fort Worth ISD

Branding Coordinator

Collaborated with the Chief Information Officer to formulate the most effective way to support a message with the use of graphics and visual elements in a variety of mediums – web, print, video, etc.

Served as the District’s branding leader and review all marketing collateral to ensure compliance with agreed-upon district style guides and strategies

Collaborated with a variety of stakeholders to develop the overall design of various promotional and informational pieces for internal and external audiences that support the District’s ten year strategic plan

Worked to improve the Communications Department’s responsiveness to the District’s many internal customers through the use of project tracking procedures, schedules and new design technologies

Developed and implemented strategies for a new District web site focused on functionality, responsiveness, information management and overall attractiveness to site visitors



Manager - Global Online Solutions

Career medium 01


Manager - Content & User Experience

Lead online marketing efforts of a global network marketing company operating in 16 international markets

Supported a multimillion dollar web redesign and CMS implementation as the subject matter expert, business analyst and CMS architect for international partners, product marketing and brand

Launched 16 international e-commerce sites in multiple languages in under 14 months

Orchestrated IT, sales, and brand teams to produce compelling websites with engaging design, effective content and efficient UI

Managed a team of 5 - a site producer, a business analyst and 3 content managers

Pushed for continuous development of engaging neoteric and user-centric sites and online business tools to support the needs of 185,000+ direct sales associates and business builders

Liaised with all areas of the business including Executive Management, IT, Brand, Field Support and Customer Care - serving as subject matter expert for online marketing and user experience best practices

Supported business and IT teams in the creation of design documentation - briefs, business rules, site maps, wire frames, content hierarchies and taxonomies

Solicited, gathered and analyzed user and committee feedback to identify and prioritize web enhancements

Performed primary and secondary research to gain a understanding of user needs and key business drivers



Senior Manager

Managed all website and micro-site content, vanity URLs, banners, online partners updates and compliance while a new team was assembled for customer’s online and web marketing department

Delivered documented processes for day-to-day online and web marketing operations

Applied a broad range of technical understanding to champion marketing organizations’ objectives in IT, vendor and agency meetings and discussions impacting project outcomes and metrics

Drove the design of new CMS tools for use as a critical business application for a customer’s online web and marketing team (requirements, features, templates, training, etc.)

Supervised the install, development/conversion of content and issue resolution of a new enterprise content management system - RedDot

Customers: TXU Energy, Inc., Jason’s Deli Mannatech, Inc., Mission Foods Corporation, Gruma Foods

Career medium 04

Harley-Davidson Motor Company

Intern - Parts & Accessories

Intern in the Parts & Accessories business unit.


Texas A&M University

BA, Marketing