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Norrisa Williams

Norrisa Williams

Marketing Specialist

ControlScan

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ControlScan

Marketing Specialist

As the Marketing Specialist at ControlScan, I am responsible for the strategy, budget, execution and management of 20+ regional, national and international trade shows. I also support the Director of Marketing in the development of lead generation and nurturing campaigns in addition to the utilizing our marketing automation system to develop benchmarks and track campaign results. I create marketing and sales collateral and serve as an internal brand champion.

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Career

The National Alumnae Association of Spelman College - NY Chapter

Scholarship Recipient Coordinator

Mothers Against Drunk Driving (MADD)

Victim Services Volunteer

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United Way of Greater Atlanta

Volunteer Involvement Program

I am a graduate of The United Way of Metropolitan Atlanta's Volunteer Involvement Program (V.I.P.).

United Way’s V.I.P. is a 10-week, 40-hour training program designed to develop and enhance leadership skills, increase diverse volunteer participation in nonprofit board and leadership positions, and increase placement and retention of individuals from metro Atlanta communities.

United Way V.I.P. explores the inner-workings of nonprofit boards including board roles and responsibilities, legal and fiduciary obligations, ethics, fundraising, marketing, team building and community building. For the participant, United Way V.I.P. expands and enhances leadership and management skills particularly in the nonprofit sector. The program also enhances the effectiveness of Atlanta’s nonprofit organizations by broadening their understanding of the diverse needs of their clients and providing professional expertise from accountants, attorneys, information technology consultants, marketing professionals and others. Created in 1992, more than 1,200 individuals have graduated from the program.

Career

Grant Thornton LLP

Marketing Associate (contract)

In the contract Marketing Associate role, I was responsible for supporting the Southeast Regional Marketing Team Leader in developing a monthly priority target revenue report. I facilitated and executed industry-specific, direct mail and thought leadership campaigns to target lists for strategic brand positioning. I also assisted with data management for the company's global CRM transition.

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Career
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Brunswick Group

Account Researcher & Executive

My key roles and responsibilities at Brunswick Group included: completing deadline-intensive, ad hoc research requests for client and prospect information; maintaining client target list management and tracking; and, drafting, copy editing, proofreading and revising external and internal communications materials including press releases, advice notes, social media messages, storyboards, fact sheets, blog posts, bios, and pitch mails appropriate for target audiences with high-level quality spelling, grammar, structure, and discretion.

I also managed and oversaw day-to-day projects for select client relationships, and liaised with internal departments (graphic design, finance, etc.) to ensure that all projects were executed and delivered on deadline, strategy and budget.

Career

The National Alumnae Association of Spelman College - NY Chapter

Annual Fundraising Committee Member

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The Atlanta Neighborhood Development Partnership

Intern, Marketing & Communications and Fund Development

I worked at ANDP during the launch of Piece by Piece, a foreclosure response initiative. I coordinated the direct mail marketing campaign, and identified and secured contact for partners and financial sponsors, including 140+ public and private partners.

Additionally, I worked within the overall fund development structure of the organization to identify prospects based on past giving trends for more than 150 corporations, foundations and individuals. I restructured donor database to create queries and reports more efficiently as well as input donor checks and drafted thank you letters.

Career

United States Senate

Legislative Intern

During my time in Senator Isakson's office, I assisted with tasks related to the Health, Education, Labor, and Pensions Committee, including drafting constituent letters and memos from Congressional hearings.

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Career
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Nouritress

Sales & Marketing Representative

As the Sales & Marketing Representative at Nouritress, I conducted research and identified subject matter for enhanced product marketing, product design and promotions alongside the company's CEO. I also represented company at trade shows and product promotional events with over 500 participants.

Career

Spelman College

B.A., Political Science