Marketing Communications Manager
September 2013 — Present
º Responsible for strategic communication planning, content and delivery of product marketing materials such as e-books, data sheets, customer FAQs, nurture marketing emails, social media, videos and blogs.
º Developed positioning and messaging, lead-gen campaign and promotional assets to launch PaaS product in closed beta; collaborated closely with product and agency teams to design the developer API portal.
º Led go-to-market strategies for the beta release of a collaboration tool, with a focus on acquiring users via social media channels and LinkedIn InMails. Drove over 18,000 sign ups at a conversion rate of 12% in 15 weeks; outperformed engagement for ad campaigns on Twitter, Facebook and Reddit; drove 27% increase in net new audiences.
º Spearheaded campaign to drive traffic to user community forum: launched the first Hangout/webinar series for customers to provide feedback, learn tips & tricks and watch product demos. Subsequently increased page views and visits to the forum by 75% in the following weeks.
º Customer-facing industry event: Managed content, staffing, booth design and marketing programs, in collaboration with cross-industry stakeholders, to showcase cloud products at an event attended by 8000 customers.
º Launched company-wide contest to encourage internal consumption of product; established monthly internal communication program to provide cross-industry updates and highlight product.