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Nisha Menezes

Nisha Menezes

Product Marketing Manager - Communications

Autodesk

San Francisco, CA

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Autodesk

Marketing Communications Manager

º Responsible for strategic communication planning, content and delivery of product marketing materials such as e-books, data sheets, customer FAQs, nurture marketing emails, social media, videos and blogs.
º Developed positioning and messaging, lead-gen campaign and promotional assets to launch PaaS product in closed beta; collaborated closely with product and agency teams to design the developer API portal.
º Led go-to-market strategies for the beta release of a collaboration tool, with a focus on acquiring users via social media channels and LinkedIn InMails. Drove over 18,000 sign ups at a conversion rate of 12% in 15 weeks; outperformed engagement for ad campaigns on Twitter, Facebook and Reddit; drove 27% increase in net new audiences.
º Spearheaded campaign to drive traffic to user community forum: launched the first Hangout/webinar series for customers to provide feedback, learn tips & tricks and watch product demos. Subsequently increased page views and visits to the forum by 75% in the following weeks.
º Customer-facing industry event: Managed content, staffing, booth design and marketing programs, in collaboration with cross-industry stakeholders, to showcase cloud products at an event attended by 8000 customers.
º Launched company-wide contest to encourage internal consumption of product; established monthly internal communication program to provide cross-industry updates and highlight product.

Career medium 03
Career
Career medium 03

Autodesk

Cloud Marketing - Management Intern

º Identified opportunities within buyer's journey to increase product consumption, user engagement and promote new features.
º Customized user content to serve tips and tricks, showcase use cases and how-to videos; collaborated with development team to send emails in-product and localize content.
º Successfully developed and executed the division’s first social media contest in coordination with Wildfire; exceeded engagement standards with over 450 participants and a 15% increase in product usage; featured winners in a blog post, newsletter and press trade.
º Led initiative to provide analytic reports on monthly active users, product usage and user activity.

Career

Vdopia

Marketing Manager

º Worked closely with leadership team to define marketing strategies for new products in mobile advertising. Defined features, positioning, messaging and competitive research on new ad units.
º Supported nationwide sales team with customer-facing presentations, brochures, email templates and custom RFP responses.
º Drove thought leadership for the mobile start-up by establishing a PR strategy, pitching for speakerships at events, developing press releases and blog content.

Career medium 05
Career
Career medium 06

Komli Media

Marketing Communications Manager

º Led 11 product launches and partnership announcements with strategic media outreach, demo events and marketing campaigns.
º Established an online audience measurement tool as the industry standard for monitoring online consumer behavior - in eight months of its release.

Career

University of Southern California

Masters in Marketing & Communication Management

Thesis: Consumer Adoption of Mobile Payments among Gen Y in the U.S.

University of Mumbai

Masters of Business Management, Marketing