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Nikki Kopelson

Nikki Kopelson

Senior Designer


Senior Designer at SapientNitro






Senior Designer

• Design web interfaces and interactive tools for Chrysler Group brands, Hyatt, and Ilinois Lottery
• Work collaboratively with UX, copywriters, project management, other designers and production team
• Interpret and translate wireframes into tangible and compelling experiences
• Develop and present ideas to senior leadership and to clients

Career medium 05
Career medium 01

Kopelson Design

Freelance Designer

• Specialize in web display ads, brand identity and front end web design
• Clients include Reach Local, Village Cycle Center, Walter E Smithe, Resonate Yoga Chicago, House Logic, Broadside Studio, WBEZ Chicago


Crate and Barrel

eCommerce Designer

• Responsible for designing key site functionality. Site changes driven by usability testing with the overarching goals of increasing conversion and building brand identity. Increased site sales by 15% in the past year
• Collaborate with Marketing and PR department to develop social media strategic initiatives
• Sole person responsible for designing Facebook Fan Pages reaching over 200,000 fans
• Cultivating loyalty and forging strong relationships with external vendors. Involved in the selection process of a new social platform vendor
• Design graphics for POS screens, gift registry and contest kiosks for over 100 stores nationwide
• Designed and launched 2-5 eblasts a week reaching up to 8 million customers per eblast
Eblasts increased return purchases and attracted new customers

Career medium 06
Career medium 06

Crate and Barrel

Junior Graphic Designer - Catalogue

• Designed for Crate and Barrel and CB2 catalogues including building and editing layouts, catalogue ads, and concepting catalogue redesign.
• Assisted Senior Creative Director of Catalogue, Senior Art Director of Catalogue, Catalogue Art Directors,and Merchandising Managers for Crate and Barrel and CB2
• Produced banners and advertisements for use in Crate and Barrel Fall Collection and CB2 catalogues


Crate and Barrel

Graphics Freelancer

Involved in all aspects of catalogue production including working with digital images, pricing, and layout.

Career medium 02

One Small Seed Magazine/Designed 04 Firm-South Africa

Design Intern

•Created identity usage guidelines and organized corporate materials
•Designed and produced web-based marketing tools such as a page and portfolio
•Concepted and designed new contents section for magazine
•Design jobs for firm including invitations and CD digipack


University of Wisconsin-Madison College of Engineering

Graphic Designer - Diversity Affairs Office

Developed and edited e-newsletters and flyers used to inform engineering students and faculty about scholarship opportunities and student group events

Career medium 04

Crate & Barrel

Design Intern - Catalogue

•Assisted in concept redesign presentation for Crate and Barrel’s Best Buys catalogue
•Assisted Art Directors at catalogue photo shoot with styling and errands
•Catalogue production


Jewish Cultural Collective - UW Madison

Graphic Designer

• Designed logo and developed identity system
• Created and produced flyers, posters, booklets and ads to promote campus-wide events
• Executed and coordinated all print production

Career medium 05

University of Wisconsin-Madison

Consumer Communications and Minor in Business, Graphic Design, Marketing