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Niki Torres

Niki Torres

Senior Account Executive

Ogilvy Public Relations

Singapore, Other

I am a communications consultant with 5+ years experience. My foray into the industry started in social media and then PR for technology clients. I thrive best in environments that value ideas, which goes to say my favourites are brainstorming sessions. As a voracious reader and consumer of content, it is only right that...

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Interests

Content strategy, storytelling, and social and behavioral marketing

Helping people find the voice in their stories and their inner creativity
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Ogilvy Public Relations Worldwide

Senior Account Executive

Rejoined Ogilvy PR to be part of the Social Marketing practice (aka Ogilvy Engage) where I am spearheading an integrated campaign on national security. A major part of my work is creating content for online consumption, i.e. websites and social media, and managing third parties for advertising, video production, interactive websites, and game development.

Other clients: The Coca-Cola Company and NTUC’s Fairprice Foundation.

Career

Text 100

Senior Account Executive & Digital Consultant

As a senior account executive I coordinate, facilitate, and implement PR initiatives across multiple markets within the ASEAN region. This includes local project and event execution, coupled with industry and media relations. Part of my work also involves creating content for both client and media such as proposals, PR and media tool kits, press releases, bylines, case studies, digital books, social media content, and electronic direct mailers.

As part of the Digitalising Volunteerism and Philanthropy Programme, a grant awarded to Text100 Singapore by the National Volunteer & Philanthropy Centre (NVPC), I wrote a Social Media Playbook (available to download) as a primer for charities and non-profits, as well as conducted live workshops for charities on harnessing the power of social media.

CLIENTS: Lenovo ASEAN, Lenovo Singapore, Norton by Symantec, Symantec (social media), Talent2, Lytro, and the City of Vienna.

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Career
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Ogilvy Public Relations Worldwide

Account Executive

As an account executive for the Consumer Marketing practice with a major focus on 360°Digital Influence (now known as Social@Ogilvy), my work focuses on consumer brands wanting to engage the digital market using various online platforms like social media. My expertise includes digital strategy and execution: from engaging influencers to content creation, and from project management to community management.
CLIENTS: Unilever’s Pond’s and Dove, Johnson & Johnson’s Listerine, Chevron, Nestlé, World's Kitchen, Asia Fashion Exchange 2011, YTL Hotels, Tiger Beer, PSB Academy, Youth Olympic Games Singapore 2010, Esprit, and the National Geographic Store.

Career

Asian Geographic Magazines Pte Ltd

Marketing & Advertising Executive

As a marketing and advertising executive I am in charge of marketing, events, and advertising sales for all publications including Asian Geographic, Asian Geographic PASSPORT, and Scuba Diver AustralAsia, handling business development, proposal writing, and pitching for new business. I also spearheaded the company’s use of social media where I set-up and managed all of the publication’s social media pages on Facebook and Twitter.

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Career

Ateneo de Manila University

BA, Communications

International Coach Academy

ICF Accredited Coach Training Program