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Nicole Williams

Nicole Williams

Founder and Brand Strategist

Breakfast with Alice

With over 10 years of global experience in the brand marketing in New York, LA and London, Nicole has expertise extending from experiential campaigns to the formation of new brands and strategy development. She has lead marketing at brands such as NET-A-PORTER, Nasty Gal, and NYLON Magazine.


Breakfast with Alice

Founder and Brand Marketing Consultant

Breakfast with Alice is a boutique brand marketing consultancy working with new and mid-stage businesses on their development and marketing strategy.

From the development of creative marketing plans to awareness growth, and ultimately driving through to conversion, Breakfast with Alice understands the challenges that come with getting a business off the ground.

Brunel University

MA, Design and Branding Strategy

Studying for a masters in branding strategy in London, this course offered the opportunity to hone on a passion from the creation and development of lifestyle branding.

Graduate thesis work focused on the successful development of ethical/sustainable fashion brands.

Parsons School of Design

BFA, Fashion Design

Pursing a love of design and creativity, Nicole majored in Fashion Design at Parsons. Her studies in design laid the foundation for her future career in brand marketing within the industry.

Senior thesis focused on the use of organic and sustainable fabrication in unconventional bridal wear. Internships included work at brands such as Nicole Miller, DKNY, and Vineyard Vines.

“Ever Tried. Ever Failed. No Matter. Try Again. Fail Again. Fail Better.” – Samuel Beckett