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Nicole LaBarbera

Nicole LaBarbera

Account Executive

Responsys

San Francisco, CA

Account Executive at Responsys

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Responsys

Account Executive

Responsys is a marketing cloud leader that helps brands manage their digital relationships across email, mobile, social, display & the web.

Career medium 04

Responsys

Enterprise Business Development

- Drive lead generation efforts targeting account list of Top 100 Retailers, Top 20 Travel/Hospitality companies, Interactive Gaming and Media organizations
- Empower marketers to build more meaningful relationships with their customers by sharing the unique approach Responsys takes to interactive marketing

Career

American Heart Association

Senior Business Development Director

The American Heart Association's mission is to build healthier lives, free of cardiovascular diseases and stroke. I oversaw the San Francisco and Peninsula fundraising efforts for the Bay Area Heart Walk - the AHA's #2 revenue generating event in the U.S.

- Promoted based on consistently outperforming management expectations
- Built and managed an effective team to achieve revenue goals and leadership recruitment for the Bay Area Heart Walk
- Educated corporate and community partners about their cardiovascular disease risk through customized presentations
- Executed fundraising campaigns for top Bay Area companies that meet or exceed goals. Campaign components include:
-- Strategic goal setting based creative fundraising strategies and industry best practices
-- Increasing employee engagement through leadership recruitment
-- Work closely with executives to develop a timeline and campaign structure

Career medium 03
Career
Career medium 05

American Heart Association

Business Development Director

- Sold sponsorship for the Bay Area Heart Walk based on business and marketing objectives, which delivers a measurable ROI through co-branding and multi-year commitments
- Exceeded quota sponsorship goal with an average of 135% in 2011 and 101% in 2012

Career

American Heart Association

Heart Walk & Advocacy Coordinator

- Logistics manager for the San Diego Heart Walk: managed and developed vendor and volunteer relationships, adhere to a strict timeline to ensure a smooth and safe event attended by 10,000 participants, coordinate efforts with city and county officials for permits and special event guidelines
- Secured Foundation income through grant proposals
- Outstanding Best Practices Award 2008-2009

Career medium 05
Career

San Diego State University-California State University

BS Finance, Finance, Marketing, Management