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Nicole Forbes

Nicole Forbes

Principal Consultant

Violet Crown Consulting

Austin, TX




Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they chang...
Driving a company who makes things that are relevant and elegant with a group of fun visionaries - from the ground to the stars.

Violet Crown Consulting

Principal Consultant

Boutique consulting & mentoring firm focused on helping startups, developers, & designers expand their consumer base & market share. We implement best practices, policies and accountability measures for future growth without disrupting culture. Experts in growth strategy, sales operations, business development, pipeline health, & marketing. We build to scale.


SMRT Mouth

Acting CEO/Consultant

SMRT Mouth is a smart wearable device that is designed to collect biometric data. The mouth guard will be comprised of durable & FDA approved silicone materials that may be customized to comfortably conform to the dental pattern of the user. SMRT Mouth communicates data wirelessly and securely in real time to a smartphone or tablet.

In the first version of the device, sports medical professionals, coaches, players, and parents alike will be able to monitor the impact and velocity at which a player was hit as well as their hydration levels on their smartphones or tablets in real time!

Additional sensors being developed to record and report:

Heart Rate
Body Temperature
Blood Pressure
ECG, Emotional Stress
Pulmonary Function
Hormone Levels
Banned or Restricted/Performance Enhancing Substances

**Provisional Patent issued, Full Utility Patent pending


Renewal by Andersen

Marketing Consultant

Marketing Consultant, acting Director of Marketing (6 month contract)

Increased traditional leads while decreasing costs & increasing revenue from of each lead across all advertising mediums, TV, radio, internet, direct response mail, newspaper, and social media. Worked with non-traditional marketing managers to increase their lead production and decrease costs for events and proximity marketing.

Scaled RBA's growth through cross channel marketing efforts in multiple markets across the Southern US, including pitching and being awarded one of the largest territories in the nation.

Collaborating to building out process & policies for marketing, sales, & accounting.

Career medium 05
Career medium 02


National Business Development Manager

Razorfish is a global full-service agency at the intersection of creativity, media, & technology with aprox 1700 employees in the US & over 2500 worldwide.

This includes strategic direction, coordination of Sr. BD staff across 6 different offices across the US, managing pipeline health, analytics, & reports as well as the field marketing & outreach program. Additionally I am the BD liaison between various groups within the company and work directly with the VP of Operations, VP of Finance & staff, Sr. Strategic Accounts Director, and Director of Communications.

Field Marketing and Sales Operations Program:
* Development and management of a national lead generation program, processes, CRM & other tools and management plan.
- target identification/tracking
- contact identification/tracking
- ownership tracking, status reporting, and outreach management.
* Identification and management of system(s)
* Identify and track targets and key decision makers at these targets.
* Identify and communicate changes that may require outreach: AOR announcements, CMO changes, acquisitions, etc.
* Identify outreach opportunities
* Manage and execute the outreach plan
* Reporting & analytics

National Coordination:
* BD Asset & Knowledge Management
- Maintaining inventory
- Process & technology
- Internal product launch/rollouts

* National Pipeline Health
- Process & systems
- Reports & projections
- Reporting for C-level of Razorfish NA as well as Publicis Group.

* Define internal & external BD communications plan
- Facilitate national BD meetings

Other support:
* Event planning and logistics
- Partner event planning (sponsored and unsponsored events)
- Management of select partners


Mutual Mobile

Director of Client Experience

Extremely fast paced/high growth startup (Mutual Mobile has doubled in size every six month for the last 24 months).

Mutual Mobile ranked 34th on Forbes Most Promising Companies List.
Design, planning, & execution of process & strategy for pipeline which led to an efficient lead flow and qualification process creating alignment and uniformity for the Business Development Dept, Marketing, and other Salesforce users.

Responsible for measurement of results: reports and analysis for processes and sales data. Work closely with the CTO & CMO to improve process, methodologies, and accuracy of reports.

Serve as the liaison for Business Development and other functions of the company.

Manage a team of Client Experience Specialists and Coordinators who work to create an exceptional overall working experience for our clients.
- First contact for all prospective clients
- Qualification process that insures a perfect fit
- Assisting with client on-sites
- Coordination of calendars & events
- Assisting Account Managers to insure best possible outcome for each client
- Participate in brainstorming and strategy sessions
- Serve as Client Advocate

Career medium 01
Career medium 03

Media Analytics, LTD

Marketing & Sales Manager, US Operations

Successfully launched a new print & online publication for the American water market: American Water Intelligence.
Exceeded 3Q10 quota for subscription sales (many pre-publication) - experienced growth in 4Q10 from 3Q10.
Create & implement sales & marketing plans & road-map for AWI
Build long term relationships with key decision makers in the industry leading to mutually beneficial relationships
Analyze and revise strategies to fit an unknown market with SWOT and other analytical tools
Adapt & create comprehensive training manuals to fit American consumer & sales staff
Hire & train sales executives for the US office
Launch and promote the inaugural American Water Summit in Washington, DC (SOLD OUT).
Expertly convert face to face and phone conversations to sales
Sell print & online advertisements
Create brochures, media kits, ad rate cards


Revolution Production Group


·Produced and promoted "Rehab with Pop Unknown" benefiting Blue Dog Rescue. Zookeepers and The Lemurs headlined.
·Contracted by a 2nd street district restaurant and bar
·"New Year's Eve Experience" event - all advertising, entertainment, & promotion
·Hard & soft openings
·Contacted and met with writers and editors; received three exceptional editorial reviews within two print months
·Created ads using AI for Austin Monthly, Tribeza, and flyers
·Negotiated Ad contracts on behalf of clients

Career medium 06
Career medium 01


Licensed Banker; Series 7 & 66

Proactively sourced, acquired, and expanded customer relationships by maximizing sales opportunities to ensure customer retention. Probed customer base for needs and opportunities to cross-sell to other business segments.
Interfaced with Commercial Business, Insurance, and Investment partners to ensure ongoing communication with regard to existing and future customer needs.
Analyze trends in both local/niche market and customer profiles to identify potential client needs.
Ran seminars: IRAs, Identity Theft, Insurance, Investments, Credit Management.


Mobile Evolution

Accounts Manager

Sourced new b2b accounts for financial software

Career medium 05

Vector Marketing

Division Pilot Sales Manager

Responsible for all revenue generation in division pilot office. Led top ranked office in the region to 20% growth over previous best results.

Responsible for the daily management of 3 Assistant Managers, 4 office and sales staff of up to 75 representatives.

Extensive public speaking (30-1000+ people)
Organized Division-wide conferences across multiple states

Assistant District Manager, Albuquerque, NM
Ran the # 1 office in Region, # 7 nationally (aprox. 400+ offices). Led office to national record breaking sales.

Sales Representative, Albuquerque, NM
Top 1% of all 40,000 sales representatives nationally.


Texas State University-San Marcos

Bachelor of Business Administration, Economics

New Mexico Military Institute

HS Diploma, Academy Prep