Digital Public Relations Manager
June 2014 — Present
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Functioned as primary publicist for LA Urban League Young Professionals’ awards gala. Oversaw red carpet, press check-in and interviews. Secured an ongoing digital media partnership with Loop21.com and coverage on The Huffington Post, Essence, JET Magazine, Black Enterprise, Kevin Frazier's HipHollywood, EurWeb and more.
Assist with celebrity red carpet events including:
E!'s Live From the Red Carpet for the Grammy Awards.
Essence’s 6th Annual Black Women in Hollywood Luncheon
ASCAP’s Fourth Annual Grammy Brunch
Tony Hawk's 10th Annual Stand Up For Skateparks Benefit
Autism Speaks Third Annual Blue Jean Ball
Crafted MCSR's image and brand as one of the world’s most innovative violence prevention programs for teens.
Implemented and executed traditional public relations, marketing and digital media programs.
Led event planning, media relations and marketing for MCSR's signature awards gala at the National Press Club, yielding a headlining feature on WJLA-ABC's evening news as well as mentions in print, online and radio.
Responded to press inquiries, vetted and facilitated media requests and accompanied executives to interviews.
Worked closely with the Executive Director to actively bring in new licensing agreements, cross promotional opportunities and corporate sponsorships with Verizon and the Verizon Foundation.
Produced a new website from conception to completion.
Streamlined MCSR's branding and messaging to ensure consistency.
Coordinated hiring and managing of external creative and web teams, department interns and special event volunteers.
Utilizing relationships with radio, press, retail, DJs and promoters, developed grass roots and promotional strategies to increase airplay and record sales of Atlantic's urban artists in the Washington, DC college market. Arranged media coverage, listening parties, artist meets & greets and more for Twista, Brandy and Fat Joe.
Assisted with agency accounts including National Adoption Day and the Air Bag & Seat Belt Safety Campaign. Used Cision to create media lists. Pitched news items to journalists and media outlets.
Internship through Youth Entertainment Summer (Y.E.S) to Jobs high school program. Assisted with retail promotions, sales reporting and event planning for artists such as Busta Rhymes and Lil Kim.
Internship through Youth Entertainment Summer (Y.E.S) to Jobs high school program. Assisted with retail marketing and promotions for Jive and RCA releases including Christina Aguilera's debut album.