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Nicole Bergstedt

Nicole Bergstedt

SA UX Team Lead

Tag Worldwide

Cape Town, United Kingdom

My passion is to design beautiful experiences that help people. I am a UX Designer with 14 years of experience working in web applications, designing and coding in HTML and CSS. I have spent a total of 8 years working in UI and UX. I currently work for a company called Tag Worldwide, where I lead a UX team and design...

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Tag Worldwide

SA UX Team Lead

As a Team Lead, I manage the UX team in South Africa. I continually seek to streamline the work processes between the UX, Development and Product teams who work in different countries. My duties include:

- Facilitating design sprints
- Holding and participating in team workshops
- Creating presentations
- Creating a UX strategy
- Interviewing potential candidates for the team
- Overseeing the onboarding of new team members
- Mentoring new and junior UX Designers
- Holding daily standups with the UX Team
- Holding weekly one on one meetings with each of my team members
- Conducting KPA reviews and quarterly feedback sessions
- Writing BCA’s for new improvements to the team and our work processes

As a UX Designer, my role encompasses research, design and usability testing:

- User research
- Mapping ideas on Balsamiq or paper
- User journeys
- Wireframe and mockup design in Balsamiq and Photoshop
- Creating interactive prototypes in Axure
- Usability testing and conducting user interviews
- Design critique
- Reviewing the new functionality before it goes to QA

Programs used: Sketch, Balsamiq, Photoshop, Axure, Invision, Illustrator, Mural, MS Word, MS Powerpoint.