Assistant Account Executive
August 2015 — Present
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Wrote cover letters to accompany media mailings, wrote and sent out pitches, assisted with coverage and recap reports and monthly updates for clients, researched experts and influencers, assisted with media sample mailings, monitoring media coverage, created and updated media lists, assisted with planning for consumer events.
Community Relations: wrote and executed a community relations plan for the winery.
• Evaluated other community relations plans from similar wineries
• Aligned approach with the winery’s brand image
• Mapped out specific criteria for future community relations strategy
Social Media: assisted with Facebook posts and creating a Pinterest page
Marketing Material: designed, wrote and edited flyers to promote events and wine sales
Event Planning: assisted with main event planner on coordinating events, managed day-of ad last minute details