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Nicki Krawczyk

Nicki Krawczyk


Filthy Rich Writer

Boston, MA

I've been a copywriter and marketing professional for 12+ years and I founded my company because it's very hard to break into copywriting—but it doesn't have to be. I love, love, love helping people learn new skills, market themselves (and, if applicable, their companies), and achieve the careers of their dreams.






"Things may come to those who wait, but only the things left by those who hustle." This is attributed to Abraham Lincoln online, but I have a hard time believing he would use the word "hustle". Also, as a follow-up to that, I would add: "Take inspired action." I don't know who said it first, but he or she was a genius.
I'm living it! I get to coach people online, speak and mentor across the country, work with a few select copywriting clients and I'm working on my first book as we speak.
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Filthy Rich Writer

Founder, Filthy Rich Writer is an online resource for new and aspiring copywriters. Our blog posts, articles and Comprehensive Copywriting Course teach writers how to craft effective copy, how to navigate the industry and how to build successful careers.


Smarter Travel Media

Copy Manager, Smarter Travel Media—a TripAdvisor, Inc. company

- Built and currently manage team of on-staff and contract copywriters
- Manage resource allocation and hiring for site scalability
- Review, give feedback on and edit all copywriter work to preserve and evolve brand voice
- Create and facilitate exercises to grow team members as writers and creatives
- Work closely with art directors and brand managers to create branded emails, banner ads and site elements
- Participate in executive-level meetings and brainstorms to increase membership, member engagement and value to members
- Create plans for branded content to enhance member experience and brand loyalty
- Led content strategy, directed copy and wrote half of the copy for the newly launched

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Self Employed

Freelance Senior Copywriter

Projects include:
- Travel sale longform and shortform copy for
- Pitch work and experience resource kits for George P. Johnson (GPJ)
- Web copy for
- Web copy and content strategy for
- Product descriptions for Hasbro, Inc.
- Web copy and content strategy for and, blog contributions to, destination teasers for the BookingBuddy Deals Network, and travel articles
- Back cover copy for various Harlequin novels
- Web copy and content strategy for adidas miCoach site/web console at Molecular
- Direct mail and web copy for Wilde Agency clients, including Reebok, Keurig, AT&T, ExaGrid, Endeca, Great West Insurance and Umpqua Bank
- Website copy for Playskool
- Fall and spring catalog product descriptions for StrideRite
- Ad and radio copy for Conover Tuttle Pace clients, including Eastern Bank and A.D. Makepeace
- Web copy for Carat’s relaunch of Reebok website



Senior Copywriter, TJX

- Sole senior copywriter within 16 billion dollar company
- Concepted and executed brand strategy for successful Marshalls Laws and Shop On campaigns
- Partnered with Interactive Creative Director to concept and implement interactive initiatives including web sites, microsites, email, banner ads and social media
- Partnered with Print Creative Director to concept and execute all seasonal and event packages, including signage, direct mail, and print advertisements
- Was solely responsible for Marshalls brand voice and copy direction in all above media
- Worked closely with brand project managers and AVP of Marketing to ensure corporate satisfaction while consistently evolving the current campaign
- Wrote and directed radio spots for Marshalls CUBE

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Excel Communications

Copywriter, Excel Communications

- Print ads, direct mail and video script for Indiana University
- Web site copy, banner ad copy, direct mail, email, brochures press releases for Hamilton Sundstrand (division of UTC, a Fortune 500 company)
- Print ads, direct mail, email, press releases for Zink the Zebra
- Co-directed video & photo shoots


Boston University

BA, Communication