Director of Marketing & Promotions
July 2009 — July 2013
Manage a team of marketers to target key influencers in the community and develop meaningful partnerships. Leverage those partnerships to drive increased awareness, sales, and frequency of repeat business.
Build and maintain relationships with key personnel in area scholastic athletic programs, health care, corporate wellness, nonprofits, and running clubs, with a focus on the walking, running, and fitness community.
Sole graphic designer and copywriter for all internal and external marketing collateral and advertising, both print and digital. Director and principle strategist of all digital content - blogs, e-mail newsletter campaigns, website, and social media. Responsible for the entire digital footprint of the brand.
Test, analyze, and iterate digital marketing assets based on industry best practices in e-mail, social media, and paid search.
Plan and deliver retail visual merchandising strategies using internal and vendor co-branded materials, POP, and other assets.
Manage e-commerce platform for primary retail website and third-party sales.
Responsible for the creation, growth and maintenance of all CRM data from retail point of sale and ecomm.
7 time Best of Boston Award winner.